{"id":1560,"date":"2018-12-19T10:08:07","date_gmt":"2018-12-19T13:08:07","guid":{"rendered":"https:\/\/fsantosteste.com\/how-ai-is-helping-the-sales-of-luxury-brands\/"},"modified":"2024-03-16T09:55:07","modified_gmt":"2024-03-16T12:55:07","slug":"how-ai-is-helping-the-sales-of-luxury-brands","status":"publish","type":"post","link":"https:\/\/www.knewin.com\/en\/blog\/how-ai-is-helping-the-sales-of-luxury-brands\/","title":{"rendered":"How AI is Helping the Sales of Luxury Brands"},"content":{"rendered":"\n<p>AI has been taking the business world by storm. Businesses are finding plenty of ways to incorporate&nbsp;AI into their efforts to increase sales and are experiencing good results. Even luxury brands that are built around the experience that they provide the customer while shopping&nbsp;are&nbsp;finding success.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-medium-font-size\">What is AI?<\/p>\n\n\n\n<p>AI stands for Artificial Intelligence. An article on&nbsp;<a href=\"https:\/\/www.zdnet.com\/article\/artificial-intelligence-in-business-the-state-of-play-and-future-prospects\/\">ZDNET<\/a>&nbsp;describes AI as, \u201cbehind-the-scenes algorithms that can process \u2018big\u2019 data to accomplish a range of relatively mundane tasks far more efficiently than humans can.\u201d It\u2019s what allows things like analysis of online shopping patterns or chat bots that can assist you with basic questions on a website.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Successfully combining AI and luxury brands<\/p>\n\n\n\n<p>Stitch Fix is a great example of a luxury brand that is excelling from the use of AI. They are using it to provide online clientele with wardrobe options based on their body measurements and preferences. The company has thousands of stylists working to check the recommendations of the AI program to make sure they match the preferences of the clientele. They now have around 3 million customers with $1 billion in revenue and 86 percent repeat orders.<\/p>\n\n\n\n<p>British luxury fashion brand Burberry has been using AI for over a decade to improve the experience of their customer. Their sales assistants use tablets to access information on the customer in front of them, so they can make recommendations based on their preferences and past purchases. The items in the store also include RFID tags that allow customers to use their smartphones to find out options on how to wear the product and how it was manufactured.&nbsp;The process is working for Burberry. In 2015 they experienced a 50 percent increase in the number of repeat&nbsp;clientele.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-medium-font-size\">It\u2019s all about balance<\/p>\n\n\n\n<p>As a luxury brand, your tendency may be to resist the AI movement. What built your&nbsp;brand was most likely not the latest technology, but detailed experiences that you build for the customer. However, times have changed along with the luxury brand clientele. In an article with&nbsp;<a href=\"https:\/\/www.raconteur.net\/sponsored\/the-real-luxury-experience-begins-with-artificial-intelligence\">Raconteur<\/a>, the&nbsp;chief executive and head of AI and robotics at the company Volume, said,&nbsp;\u201cWhat we\u2019re seeing now is that price, ease of purchase, consistency of service and on-demand support are the key drivers for loyalty and spend, You can have the coolest bricks-and-mortar store&nbsp;at&nbsp;the most popular shopping&nbsp;centre, but standing out doesn\u2019t necessarily mean profitable trading.\u201d<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>As a luxury brand, your&nbsp;job is finding out how to balance this with the quality, experience, and service that your clientele expects.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI has been taking the business world by storm. Businesses are finding plenty of ways to incorporate&nbsp;AI into their efforts to increase sales and are experiencing good results. Even luxury brands that are built around the experience that they provide the customer while shopping&nbsp;are&nbsp;finding success. What is AI? AI stands for Artificial Intelligence. An article [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31734,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nao-categorizado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How AI is Helping the Sales of Luxury Brands - Knewin<\/title>\n<meta name=\"description\" content=\"Businesses are finding plenty of ways to incorporate AI into their efforts to increase sales and are experiencing good results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knewin.com\/en\/blog\/how-ai-is-helping-the-sales-of-luxury-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How AI is Helping the Sales of Luxury Brands\" \/>\n<meta property=\"og:description\" content=\"Businesses are finding plenty of ways to incorporate AI into their efforts to increase sales and are experiencing good results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knewin.com\/en\/blog\/how-ai-is-helping-the-sales-of-luxury-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"Knewin\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/knewinoficial\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-19T13:08:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-16T12:55:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knewin.com\/wp-content\/uploads\/2024\/03\/AI.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"fsantos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@knewin_\" \/>\n<meta name=\"twitter:site\" content=\"@knewin_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"fsantos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.knewin.com\\\/en\\\/blog\\\/how-ai-is-helping-the-sales-of-luxury-brands\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/en\\\/blog\\\/how-ai-is-helping-the-sales-of-luxury-brands\\\/\"},\"author\":{\"name\":\"fsantos\",\"@id\":\"https:\\\/\\\/www.knewin.com\\\/#\\\/schema\\\/person\\\/364094a862bc44c89d5fb06ca46af59d\"},\"headline\":\"How AI is Helping the Sales of Luxury Brands\",\"datePublished\":\"2018-12-19T13:08:07+00:00\",\"dateModified\":\"2024-03-16T12:55:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/en\\\/blog\\\/how-ai-is-helping-the-sales-of-luxury-brands\\\/\"},\"wordCount\":446,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/en\\\/blog\\\/how-ai-is-helping-the-sales-of-luxury-brands\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knewin.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/AI.jpg\",\"articleSection\":[\"N\u00e3o categorizado\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.knewin.com\\\/en\\\/blog\\\/how-ai-is-helping-the-sales-of-luxury-brands\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knewin.com\\\/en\\\/blog\\\/how-ai-is-helping-the-sales-of-luxury-brands\\\/\",\"url\":\"https:\\\/\\\/www.knewin.com\\\/en\\\/blog\\\/how-ai-is-helping-the-sales-of-luxury-brands\\\/\",\"name\":\"How AI is Helping the Sales of Luxury Brands - 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