{"id":1566,"date":"2018-05-16T14:49:54","date_gmt":"2018-05-16T17:49:54","guid":{"rendered":"https:\/\/fsantosteste.com\/why-your-luxury-brand-needs-to-connect-with-micro-influencers\/"},"modified":"2024-03-16T10:01:13","modified_gmt":"2024-03-16T13:01:13","slug":"why-your-luxury-brand-needs-to-connect-with-micro-influencers","status":"publish","type":"post","link":"https:\/\/www.knewin.com\/en\/blog\/why-your-luxury-brand-needs-to-connect-with-micro-influencers\/","title":{"rendered":"Why your luxury brand needs to connect with micro-influencers?"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>For years the focus of luxury brands has been working on finding celebrities that will endorse their products. While there are some obvious advantages in taking this route, it can be a costly form of advertising, but it might not be the most effective option. Social media has brought us another option\u2014the micro-influencer.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-micro-influencer\">What is a micro-influencer?<br><br><\/h2>\n\n\n\n<p>There are<a href=\"https:\/\/www.waxmarketing.com\/3-tiers-of-influencers\/\">&nbsp;different levels of influencers in social media<\/a>.. When it comes to influencers there are mega-influencers, like celebrities, then there are macro-influencers, and finally micro-influencers. The latter group has online followings of between 500 \u2013 10,000.&nbsp;Working with mirco-influencers can be a lucrative avenue that is worth pursuing as a luxury brand.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-you-need-to-connect-with-micro-influencers\">Why you need to connect with micro-influencers<br><br><\/h2>\n\n\n\n<p>You might be wondering why you would want to focus on the influencer level with the smallest following. Here are a few reasons why:<\/p>\n\n\n\n<p><strong>They have a targeted audience<\/strong>&nbsp;\u2013 Mega and macro-influencers have a large and usually very mixed demographic of followers. Micro-influencers tend to have a very targeted audience that is following the individual based on their experience or expertise in a certain area. For example, they might be an influencer in the fashion industry or travel industry. As a luxury brand, your&nbsp;target audience is smaller and it will serve you better to connect with influencers that have your target market as their following.<br><br><\/p>\n\n\n\n<p><strong>Higher levels of engagement&nbsp;<\/strong>\u2013 Celebrities may have a large following but they typically do not engage with their followers. They post on social media but rarely interact with the comments on their posts. However, micro-influencers are engaged with their audience which means that their audience is more engaged with them. Their followers trust them.<br><br><\/p>\n\n\n\n<p>A great example of this success is found in Sperry. Their<a href=\"http:\/\/www.prnewsonline.com\/how-three-brands-found-success-with-micro-influencers\/\">&nbsp;newsfeed is filled with posts created by micro-influencers<\/a>. The brand has found success by connecting with these influencers who provide them with high-quality images in exchange for simple recognition. One influencer they found worth connecting with has fewer than 5,000 followers.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-to-look-for\">What to look for<br><br><\/h2>\n\n\n\n<p>When looking for the right micro-influencers to connect with look for ones that are considered experts in your industry. Make sure that they are active on social media and engage regularly with their following.&nbsp;Then, follow-up by monitoring your media coverage through these outlets to assure that you have made an effective connection.<br><br><\/p>\n\n\n\n<p>Stay Tuned! Editorial Link is working on a new service that will help connect your luxury brand with the right micro-influencers for your location and brand. These services will include strategy development, local market activations, and most importantly measure your results on how the micro-influencer brought sales or drove traffic to your brand you\u2019re your brand would like to learn more, contact Editorial Link today to discuss your options.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For years the focus of luxury brands has been working on finding celebrities that will endorse their products. While there are some obvious advantages in taking this route, it can be a costly form of advertising, but it might not be the most effective option. Social media has brought us another option\u2014the micro-influencer. &nbsp; What [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":33061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nao-categorizado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why your luxury brand needs to connect with micro-influencers?<\/title>\n<meta name=\"description\" content=\"Luxury brands have been working with celebrities for years. But social media has another option: the micro-influencer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knewin.com\/en\/blog\/why-your-luxury-brand-needs-to-connect-with-micro-influencers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why your luxury brand needs to connect with micro-influencers?\" \/>\n<meta property=\"og:description\" content=\"Luxury brands have been working with celebrities for years. But social media has another option: the micro-influencer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knewin.com\/en\/blog\/why-your-luxury-brand-needs-to-connect-with-micro-influencers\/\" \/>\n<meta property=\"og:site_name\" content=\"Knewin\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/knewinoficial\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-16T17:49:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-16T13:01:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knewin.com\/wp-content\/uploads\/2024\/03\/Micro-Influencers-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"fsantos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@knewin_\" \/>\n<meta name=\"twitter:site\" content=\"@knewin_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"fsantos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.knewin.com\\\/en\\\/blog\\\/why-your-luxury-brand-needs-to-connect-with-micro-influencers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/en\\\/blog\\\/why-your-luxury-brand-needs-to-connect-with-micro-influencers\\\/\"},\"author\":{\"name\":\"fsantos\",\"@id\":\"https:\\\/\\\/www.knewin.com\\\/#\\\/schema\\\/person\\\/364094a862bc44c89d5fb06ca46af59d\"},\"headline\":\"Why your luxury brand needs to connect with micro-influencers?\",\"datePublished\":\"2018-05-16T17:49:54+00:00\",\"dateModified\":\"2024-03-16T13:01:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/en\\\/blog\\\/why-your-luxury-brand-needs-to-connect-with-micro-influencers\\\/\"},\"wordCount\":472,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/en\\\/blog\\\/why-your-luxury-brand-needs-to-connect-with-micro-influencers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knewin.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Micro-Influencers-.png\",\"articleSection\":[\"N\u00e3o categorizado\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.knewin.com\\\/en\\\/blog\\\/why-your-luxury-brand-needs-to-connect-with-micro-influencers\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knewin.com\\\/en\\\/blog\\\/why-your-luxury-brand-needs-to-connect-with-micro-influencers\\\/\",\"url\":\"https:\\\/\\\/www.knewin.com\\\/en\\\/blog\\\/why-your-luxury-brand-needs-to-connect-with-micro-influencers\\\/\",\"name\":\"Why your luxury brand needs to connect with micro-influencers?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/en\\\/blog\\\/why-your-luxury-brand-needs-to-connect-with-micro-influencers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/en\\\/blog\\\/why-your-luxury-brand-needs-to-connect-with-micro-influencers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knewin.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Micro-Influencers-.png\",\"datePublished\":\"2018-05-16T17:49:54+00:00\",\"dateModified\":\"2024-03-16T13:01:13+00:00\",\"description\":\"Luxury brands have been working with celebrities for years. 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