{"id":2094,"date":"2021-03-11T13:51:42","date_gmt":"2021-03-11T16:51:42","guid":{"rendered":"https:\/\/fsantosteste.com\/digital-clipping-how-companies-can-benefit-from-the-strategy\/"},"modified":"2024-03-16T09:52:30","modified_gmt":"2024-03-16T12:52:30","slug":"digital-clipping-how-companies-can-benefit-from-the-strategy","status":"publish","type":"post","link":"https:\/\/www.knewin.com\/en\/blog\/digital-clipping-how-companies-can-benefit-from-the-strategy\/","title":{"rendered":"Digital clipping: how companies can benefit from the strategy"},"content":{"rendered":"\n

When talking about digital clipping, it is common to think of the strategy used by communication professionals to monitor news. But there is a point we need to emphasize: business managers can also benefit from monitoring journalistic content.<\/strong><\/p>\n\n\n\n

After all, news provides valuable information for positioning companies <\/strong>in the era of digital competitiveness.<\/p>\n\n\n\n

But for this to be something feasible, it is important that you understand what digital clipping is and how to take advantage of it to improve a brand’s image.<\/p>\n\n\n\n

What is digital clipping?<\/strong><\/h2>\n\n\n\n

Digital clipping is the term used to talk about the strategy of monitoring content, journalistic or not, in the digital information scenario.<\/strong><\/p>\n\n\n\n

This strategy is widely used in the routine of press offices and communication agencies.<\/p>\n\n\n\n

After all, it is a way to identify journalistic articles that mention the clients and to verify agendas and releases that have been successful. In other words, it is a way to measure the results of communication actions.<\/p>\n\n\n\n

The big point is that news clipping has undergone several transformations because of the digital landscape. Today, it is not only the print, radio and TV that matter.<\/p>\n\n\n\n

In order to do an effective digital clipping, we have to search for content on websites, blogs, news portals, videos, social networks, among other information channels.<\/strong><\/p>\n\n\n\n

In other words, the clipping performed in the digital environment is much more complete <\/strong>than the news monitoring that was done by press offices in the traditional communication scenario.<\/p>\n\n\n\n

Today, we have a significant amount of information at our disposal. And this means more strategic content that mentions brands, public figures, and market movements.<\/p>\n\n\n\n

What we do with this information is what will differentiate a simple news clipping from an advantageous analysis for the positioning of companies.<\/p>\n\n\n\n

3 advantages of digital clipping for companies<\/strong><\/h2>\n\n\n\n

To give you an idea of the power of the information we obtain in the digital clipping, we have selected 3 advantageous aspects of the strategy for the positioning of companies.<\/strong><\/p>\n\n\n\n

However, here is a reminder: news is just news if we do not analyze it according to metrics and objectives.<\/strong><\/p>\n\n\n\n

After all, in order to extract relevant and valuable information from a journalistic content, we have to know what we want to identify, as well as we need to learn to analyze what is between the lines.<\/p>\n\n\n\n

Moreover, in many cases, we have to be strategic to understand why one market move is good for my company and another move is a threat.<\/p>\n\n\n\n

It all depends on context and a good brand diagnosis, as well as the concern to build an effective SWOT matrix.<\/p>\n\n\n\n

1- Monitoring the competition<\/strong><\/h3>\n\n\n\n

One of the advantages of digital clipping for the positioning of companies is the possibility of monitoring the actions of the competition.<\/strong><\/p>\n\n\n\n

Monitoring competitors is already a well-known strategy for company managers. After all, this helps ensure a strategic look at everything that other brands are doing.<\/p>\n\n\n\n

This allows us to draw strategies to improve competitiveness and to keep us steps ahead of other organizations.<\/strong><\/p>\n\n\n\n

Ok, but where does clipping come into this process?<\/p>\n\n\n\n

When we monitor content, journalistic or otherwise, we can make the search more comprehensive than our own scenario.<\/p>\n\n\n\n

2- Identification of opportunities and threats<\/strong><\/h3>\n\n\n\n

The second advantage of doing digital clipping: the possibility to identify all market movements.<\/strong><\/p>\n\n\n\n

And anyone who works with business management knows that this is essential to make more accurate decisions and to avoid missteps.<\/p>\n\n\n\n

After all, we cannot forget that a company is inserted in a social, economic, political, and technological context.<\/p>\n\n\n\n

Thus, any change in these poles can significantly affect the positioning of a brand.<\/p>\n\n\n\n

Thus, it is possible to use clipping to monitor all the contents related to the political and technological fields, for example.<\/p>\n\n\n\n

With this monitoring, you can assess whether market movements represent opportunities or threats to your brand<\/strong>. And it helps you avoid costly missteps.<\/p>\n\n\n\n

3- Crisis management with agility<\/strong><\/h3>\n\n\n\n

Another advantage of digital clipping for positioning companies is the possibility of anticipating and managing crises with agility.<\/strong><\/p>\n\n\n\n

First, understand that no company is safe from crises in the digital scenario.<\/p>\n\n\n\n

And secondly, realize that the best way to deal with crises is to have the right information to avoid slip-ups.<\/strong><\/p>\n\n\n\n

In this, news clipping plays a fundamental role.<\/p>\n\n\n\n

By monitoring your brand, you can identify all the contents that talk about you. With this, it is possible to evaluate the contents in negative and positive.<\/p>\n\n\n\n

This evaluation of sentiment allows you to check what ground your brand is standing on.<\/p>\n\n\n\n

Moreover, when we talk about crises, clipping works as an ally because it guarantees the necessary agility to understand the panorama of the situation and to manage the scenario in a strategic way.<\/p>\n\n\n\n

How to do digital clipping with agility<\/strong><\/h2>\n\n\n\n

Now that you understand the advantages of digital clipping, we need to address another topic: how to monitor news with precision and agility?<\/p>\n\n\n\n

And this questioning is essential for business managers. After all, holes in the monitoring can be very costly at the end of the day, right?<\/strong><\/p>\n\n\n\n

So, it is important that you realize that it is not possible to do clipping manually.<\/p>\n\n\n\n

Thus, there are 2 alternatives to ensure agility and accuracy to news monitoring: media monitoring service companies and monitoring tools.<\/p>\n\n\n\n

Media monitoring service companies<\/strong><\/h3>\n\n\n\n

Media monitoring service companies such as Knewin Monitoring<\/a><\/strong> are another alternative for bringing agility and accuracy to news monitoring.<\/p>\n\n\n\n

These companies are totally focused on the execution of news monitoring. <\/strong>That is, they have teams of professionals focused on tracking content about a particular brand, with the help of strategic keywords.<\/p>\n\n\n\n

The differential of media monitoring companies is that they help large companies to keep an eye on everything that can be essential to enhance competitiveness and improve organizational positioning.<\/p>\n\n\n\n

Thus, they unite technology (monitoring tool) to individualized service. <\/strong>In addition, they bring to the digital clipping an analytical look from the creation of very detailed reports on what was monitored.<\/p>\n\n\n\n

So, if you think that the media monitoring service companies is the service that can meet your company’s needs, click here and request a quote at Knewin Monitoring.<\/a><\/strong><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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