{"id":1869,"date":"2020-06-25T11:39:55","date_gmt":"2020-06-25T14:39:55","guid":{"rendered":"https:\/\/fsantosteste.com\/la-importancia-del-monitoreo-de-medios-en-la-era-digital\/"},"modified":"2024-09-03T19:08:03","modified_gmt":"2024-09-03T22:08:03","slug":"la-importancia-del-monitoreo-de-medios-en-la-era-digital","status":"publish","type":"post","link":"https:\/\/www.knewin.com\/es\/blog\/la-importancia-del-monitoreo-de-medios-en-la-era-digital\/","title":{"rendered":"La importancia del monitoreo de medios en la era digital"},"content":{"rendered":"\n<p>Gracias a la era digital, cualquier persona, sin importar sus condiciones sociales, f\u00edsicas o geogr\u00e1ficas, puede expresarse libremente sin intermediarios y hacerlo p\u00fablico. <\/p>\n\n\n\n<p>Esto sin duda representa un reto para las marcas, pues, en el caso de los mexicanos, por ejemplo, se estima que <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.eleconomista.com.mx\/finanzaspersonales\/Mexicanos-prefieren-comprar-por-Internet-a-traves-de-su-celular-20200210-0097.html\" target=\"_blank\">consultan alrededor de cinco fuentes de informaci\u00f3n<\/a> antes de adquirir cualquier producto<\/strong>. Dichas fuentes suelen ser opiniones o rese\u00f1as de otros consumidores y de medios de comunicaci\u00f3n.<\/p>\n\n\n\n<p>Relacionado a esto \u00faltimo, tenemos que <strong>el<a rel=\"noreferrer noopener\" href=\"https:\/\/www.forbes.com.mx\/que-dejamos-en-google-tripadvisor-y-facebook\/\" target=\"_blank\"> 93% de los clientes dice que sus decisiones de compra est\u00e1n influenciadas por rese\u00f1as<\/a><\/strong>. <\/p>\n\n\n\n<p>As\u00ed pues, vemos que, sean opiniones positivas o negativas, <strong>la gente las toma muy en cuenta antes de adquirir alg\u00fan producto o solicitar un servicio<\/strong>, es por ello que el monitoreo de medios se vuelve esencial para todo tipo de empresa o marcas, pues les permitir\u00e1 tomar mejores decisiones de negocio y atender de forma m\u00e1s eficaz las solicitudes, dudas e inquietudes de sus consumidores, especialmente cuando no las expresan directamente, sino mediante redes sociales o p\u00e1ginas de rese\u00f1as.<\/p>\n\n\n\n<p>Veamos <strong>tres beneficios esenciales del monitoreo de medios<\/strong> para las empresas:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"analisis-de-la-competencia-y-la-industria\"><strong>An\u00e1lisis de la competencia y la industria<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Si bien el an\u00e1lisis de la competencia es <strong>un importante diferenciador que les permite a las marcas anticiparse<\/strong> (como lo podemos ver en <a href=\"https:\/\/knewin.com\/blog\/como-aplicar-la-inteligencia-de-mercados-para-adelantarte-a-la-competencia\/?lang=es\" target=\"_blank\" rel=\"noreferrer noopener\">este caso de \u00e9xito<\/a>), hay otros actores de la industria a los que se debe poner atenci\u00f3n, como reguladoras, <em>influencers<\/em>, vendedores y, por supuesto, los consumidores mismos, para entender en d\u00f3nde se encuentra actualmente la industria y hacia d\u00f3nde va.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"estrechar-la-relacion-con-medios-de-comunicacion\"><strong>Estrechar la relaci\u00f3n con medios de comunicaci\u00f3n<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Esto no solamente provoca que <strong>las marcas sean m\u00e1s notadas por los medios y periodistas<\/strong>, sino que tambi\u00e9n les permite anticiparse a las necesidades de \u00e9stos en t\u00e9rminos de solicitudes de informaci\u00f3n o, incluso, posibles desmentidos. <\/p>\n\n\n\n<p>As\u00ed mismo, <strong>el monitoreo de medios permite identificar cu\u00e1les son los l\u00edderes de opini\u00f3n<\/strong> m\u00e1s relevantes para tener acercamientos con ellos o saber qui\u00e9nes son clave para amplificar campa\u00f1as e iniciativas y as\u00ed poder medir resultados. <a href=\"https:\/\/knewin.com\/blog\/la-importancia-del-monitoreo-de-red-antes-durante-y-despues-de-trabajar-con-influencers\/?lang=es\" target=\"_blank\" rel=\"noreferrer noopener\">Lo mismo aplica para trabajar con <em>influencers.<\/em><\/a><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"eficacia-en-el-manejo-de-crisis-de-relaciones-publicas\"><strong>Eficacia en el manejo de crisis de relaciones p\u00fablicas<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>La reputaci\u00f3n de una marca es igual de importante que sus productos y servicios, sobre todo en este momento donde cualquier persona con cierta influencia puede emitir opiniones negativas con potencial de viralizaci\u00f3n. <\/p>\n\n\n\n<p>Con<strong> un buen monitoreo de medios, las empresas pueden planear mejor sus acciones<\/strong> ante una crisis de relaciones p\u00fablicas e incluso antes de que suceda. De esta forma, tomar\u00e1 las medidas adecuadas y tendr\u00e1 en el radar las consecuencias una vez que la contingencia termine.<\/p>\n\n\n\n<p>Lee aqu\u00ed <a href=\"https:\/\/knewin.com\/blog\/gestion-de-crisis-4-consejos-para-conservar-la-imagen-de-tu-empresa\/?lang=es\" target=\"_blank\" rel=\"noreferrer noopener\">m\u00e1s informaci\u00f3n sobre c\u00f3mo conservar la imagen de tu empresa.<\/a><\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/knewin.com\/trial-da-plataforma\/?lang=es\" target=\"_blank\">Entra en contacto con nosotros<\/a> para descubrir m\u00e1s beneficios del monitoreo de medios. No importa el tama\u00f1o de tu empresa o marca.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/knewin.com\/trial-da-plataforma\/?lang=es\"><img decoding=\"async\" src=\"https:\/\/knewin.com\/wp-content\/uploads\/2020\/06\/conhe\u00e7a-o-knewin-news-8-1024x311.png\" alt=\"\" class=\"wp-image-4139\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Gracias a la era digital, cualquier persona, sin importar sus condiciones sociales, f\u00edsicas o geogr\u00e1ficas, puede expresarse libremente sin intermediarios y hacerlo p\u00fablico. Esto sin duda representa un reto para las marcas, pues, en el caso de los mexicanos, por ejemplo, se estima que consultan alrededor de cinco fuentes de informaci\u00f3n antes de adquirir cualquier [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":25919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1062],"tags":[1392,1390,1391,1117,1388,1089,1389,1347],"class_list":["post-1869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion-de-reputacion","tag-atencion-al-cliente","tag-decisiones-de-compra","tag-influencia-de-resenas","tag-monitoreo-de-medios-es","tag-opiniones-de-consumidores","tag-redes-sociales-es","tag-resenas-de-productos","tag-toma-de-decisiones-empresariales-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La importancia del monitoreo de medios en la era digital<\/title>\n<meta name=\"description\" content=\"El monitoreo de medios se vuelve esencial para todo tipo de empresa o marcas, pues les permitir\u00e1 tomar mejores decisiones de negocio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knewin.com\/es\/blog\/la-importancia-del-monitoreo-de-medios-en-la-era-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La importancia del monitoreo de medios en la era digital\" \/>\n<meta property=\"og:description\" content=\"El monitoreo de medios se vuelve esencial para todo tipo de empresa o marcas, pues les permitir\u00e1 tomar mejores decisiones de negocio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knewin.com\/es\/blog\/la-importancia-del-monitoreo-de-medios-en-la-era-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Knewin\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/knewinoficial\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-25T14:39:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-03T22:08:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knewin.com\/wp-content\/uploads\/2024\/03\/radio-e-tv.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"790\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Aline Silva\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@knewin_\" \/>\n<meta name=\"twitter:site\" content=\"@knewin_\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aline Silva\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/la-importancia-del-monitoreo-de-medios-en-la-era-digital\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/la-importancia-del-monitoreo-de-medios-en-la-era-digital\\\/\"},\"author\":{\"name\":\"Aline Silva\",\"@id\":\"https:\\\/\\\/www.knewin.com\\\/#\\\/schema\\\/person\\\/ee71f003995c0b672c6a3328797faf1d\"},\"headline\":\"La importancia del monitoreo de medios en la era digital\",\"datePublished\":\"2020-06-25T14:39:55+00:00\",\"dateModified\":\"2024-09-03T22:08:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/la-importancia-del-monitoreo-de-medios-en-la-era-digital\\\/\"},\"wordCount\":506,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/la-importancia-del-monitoreo-de-medios-en-la-era-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knewin.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/radio-e-tv.webp\",\"keywords\":[\"atenci\u00f3n al cliente\",\"decisiones de compra\",\"influencia de rese\u00f1as\",\"monitoreo de medios\",\"opiniones de consumidores\",\"redes sociales\",\"rese\u00f1as de productos\",\"toma de decisiones empresariales\"],\"articleSection\":[\"Gesti\u00f3n de Reputaci\u00f3n\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/la-importancia-del-monitoreo-de-medios-en-la-era-digital\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/la-importancia-del-monitoreo-de-medios-en-la-era-digital\\\/\",\"url\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/la-importancia-del-monitoreo-de-medios-en-la-era-digital\\\/\",\"name\":\"La importancia del monitoreo de medios en la era digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/la-importancia-del-monitoreo-de-medios-en-la-era-digital\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/la-importancia-del-monitoreo-de-medios-en-la-era-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knewin.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/radio-e-tv.webp\",\"datePublished\":\"2020-06-25T14:39:55+00:00\",\"dateModified\":\"2024-09-03T22:08:03+00:00\",\"description\":\"El monitoreo de medios se vuelve esencial para todo tipo de empresa o marcas, pues les permitir\u00e1 tomar mejores decisiones de negocio.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/la-importancia-del-monitoreo-de-medios-en-la-era-digital\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/la-importancia-del-monitoreo-de-medios-en-la-era-digital\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/la-importancia-del-monitoreo-de-medios-en-la-era-digital\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.knewin.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/radio-e-tv.webp\",\"contentUrl\":\"https:\\\/\\\/www.knewin.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/radio-e-tv.webp\",\"width\":790,\"height\":500,\"caption\":\"r\u00e1dio e tv\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/la-importancia-del-monitoreo-de-medios-en-la-era-digital\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La importancia del monitoreo de medios en la era digital\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.knewin.com\\\/#website\",\"url\":\"https:\\\/\\\/www.knewin.com\\\/\",\"name\":\"Knewin\",\"description\":\"A maior empresa de tecnologia e dados para gest\u00e3o de reputa\u00e7\u00e3o na Am\u00e9rica Latina.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/#organization\"},\"alternateName\":\"Knewin - Tecnologia e dados para gest\u00e3o de reputa\u00e7\u00e3o\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.knewin.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.knewin.com\\\/#organization\",\"name\":\"Knewin\",\"alternateName\":\"Knewin - A maior empresa de tecnologia e dados para gest\u00e3o de reputa\u00e7\u00e3o\",\"url\":\"https:\\\/\\\/www.knewin.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.knewin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/knewin.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Knewin-imagem-home.webp\",\"contentUrl\":\"https:\\\/\\\/knewin.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Knewin-imagem-home.webp\",\"width\":600,\"height\":600,\"caption\":\"Knewin\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/knewinoficial\\\/\",\"https:\\\/\\\/x.com\\\/knewin_\",\"https:\\\/\\\/www.instagram.com\\\/knewinoficial\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/knewinoficial\",\"https:\\\/\\\/www.youtube.com\\\/@knewinoficial\"],\"description\":\"A Knewin foi fundada em 2011 com o prop\u00f3sito de melhorar a sociedade por meio de empresas respons\u00e1veis e comprometidas com os seus p\u00fablicos. Para conquistar esse objetivo, investiu em tecnologias de intelig\u00eancia de dados e intelig\u00eancia artificial para traduzir dados em sentimentos dos stakeholders.\",\"foundingDate\":\"2011-02-01\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.knewin.com\\\/#\\\/schema\\\/person\\\/ee71f003995c0b672c6a3328797faf1d\",\"name\":\"Aline Silva\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/802088e385e2ba060dec8e5550a1c1ce2155a18d41cd0ef5553617a3c793967b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/802088e385e2ba060dec8e5550a1c1ce2155a18d41cd0ef5553617a3c793967b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/802088e385e2ba060dec8e5550a1c1ce2155a18d41cd0ef5553617a3c793967b?s=96&d=mm&r=g\",\"caption\":\"Aline Silva\"},\"url\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/author\\\/aline-silva\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"La importancia del monitoreo de medios en la era digital","description":"El monitoreo de medios se vuelve esencial para todo tipo de empresa o marcas, pues les permitir\u00e1 tomar mejores decisiones de negocio.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.knewin.com\/es\/blog\/la-importancia-del-monitoreo-de-medios-en-la-era-digital\/","og_locale":"es_ES","og_type":"article","og_title":"La importancia del monitoreo de medios en la era digital","og_description":"El monitoreo de medios se vuelve esencial para todo tipo de empresa o marcas, pues les permitir\u00e1 tomar mejores decisiones de negocio.","og_url":"https:\/\/www.knewin.com\/es\/blog\/la-importancia-del-monitoreo-de-medios-en-la-era-digital\/","og_site_name":"Knewin","article_publisher":"https:\/\/www.facebook.com\/knewinoficial\/","article_published_time":"2020-06-25T14:39:55+00:00","article_modified_time":"2024-09-03T22:08:03+00:00","og_image":[{"width":790,"height":500,"url":"https:\/\/www.knewin.com\/wp-content\/uploads\/2024\/03\/radio-e-tv.webp","type":"image\/webp"}],"author":"Aline Silva","twitter_card":"summary_large_image","twitter_creator":"@knewin_","twitter_site":"@knewin_","twitter_misc":{"Escrito por":"Aline Silva","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.knewin.com\/es\/blog\/la-importancia-del-monitoreo-de-medios-en-la-era-digital\/#article","isPartOf":{"@id":"https:\/\/www.knewin.com\/es\/blog\/la-importancia-del-monitoreo-de-medios-en-la-era-digital\/"},"author":{"name":"Aline Silva","@id":"https:\/\/www.knewin.com\/#\/schema\/person\/ee71f003995c0b672c6a3328797faf1d"},"headline":"La importancia del monitoreo de medios en la era digital","datePublished":"2020-06-25T14:39:55+00:00","dateModified":"2024-09-03T22:08:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.knewin.com\/es\/blog\/la-importancia-del-monitoreo-de-medios-en-la-era-digital\/"},"wordCount":506,"commentCount":0,"publisher":{"@id":"https:\/\/www.knewin.com\/#organization"},"image":{"@id":"https:\/\/www.knewin.com\/es\/blog\/la-importancia-del-monitoreo-de-medios-en-la-era-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/www.knewin.com\/wp-content\/uploads\/2024\/03\/radio-e-tv.webp","keywords":["atenci\u00f3n al cliente","decisiones de compra","influencia de rese\u00f1as","monitoreo de medios","opiniones de consumidores","redes sociales","rese\u00f1as de productos","toma de decisiones empresariales"],"articleSection":["Gesti\u00f3n de Reputaci\u00f3n"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.knewin.com\/es\/blog\/la-importancia-del-monitoreo-de-medios-en-la-era-digital\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.knewin.com\/es\/blog\/la-importancia-del-monitoreo-de-medios-en-la-era-digital\/","url":"https:\/\/www.knewin.com\/es\/blog\/la-importancia-del-monitoreo-de-medios-en-la-era-digital\/","name":"La importancia del monitoreo de medios en la era digital","isPartOf":{"@id":"https:\/\/www.knewin.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.knewin.com\/es\/blog\/la-importancia-del-monitoreo-de-medios-en-la-era-digital\/#primaryimage"},"image":{"@id":"https:\/\/www.knewin.com\/es\/blog\/la-importancia-del-monitoreo-de-medios-en-la-era-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/www.knewin.com\/wp-content\/uploads\/2024\/03\/radio-e-tv.webp","datePublished":"2020-06-25T14:39:55+00:00","dateModified":"2024-09-03T22:08:03+00:00","description":"El monitoreo de medios se vuelve esencial para todo tipo de empresa o marcas, pues les permitir\u00e1 tomar mejores decisiones de negocio.","breadcrumb":{"@id":"https:\/\/www.knewin.com\/es\/blog\/la-importancia-del-monitoreo-de-medios-en-la-era-digital\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.knewin.com\/es\/blog\/la-importancia-del-monitoreo-de-medios-en-la-era-digital\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.knewin.com\/es\/blog\/la-importancia-del-monitoreo-de-medios-en-la-era-digital\/#primaryimage","url":"https:\/\/www.knewin.com\/wp-content\/uploads\/2024\/03\/radio-e-tv.webp","contentUrl":"https:\/\/www.knewin.com\/wp-content\/uploads\/2024\/03\/radio-e-tv.webp","width":790,"height":500,"caption":"r\u00e1dio e tv"},{"@type":"BreadcrumbList","@id":"https:\/\/www.knewin.com\/es\/blog\/la-importancia-del-monitoreo-de-medios-en-la-era-digital\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.knewin.com\/es\/"},{"@type":"ListItem","position":2,"name":"La importancia del monitoreo de medios en la era digital"}]},{"@type":"WebSite","@id":"https:\/\/www.knewin.com\/#website","url":"https:\/\/www.knewin.com\/","name":"Knewin","description":"A maior empresa de tecnologia e dados para gest\u00e3o de reputa\u00e7\u00e3o na Am\u00e9rica Latina.","publisher":{"@id":"https:\/\/www.knewin.com\/#organization"},"alternateName":"Knewin - Tecnologia e dados para gest\u00e3o de reputa\u00e7\u00e3o","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.knewin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.knewin.com\/#organization","name":"Knewin","alternateName":"Knewin - A maior empresa de tecnologia e dados para gest\u00e3o de reputa\u00e7\u00e3o","url":"https:\/\/www.knewin.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.knewin.com\/#\/schema\/logo\/image\/","url":"https:\/\/knewin.com\/wp-content\/uploads\/2025\/01\/Knewin-imagem-home.webp","contentUrl":"https:\/\/knewin.com\/wp-content\/uploads\/2025\/01\/Knewin-imagem-home.webp","width":600,"height":600,"caption":"Knewin"},"image":{"@id":"https:\/\/www.knewin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/knewinoficial\/","https:\/\/x.com\/knewin_","https:\/\/www.instagram.com\/knewinoficial\/","https:\/\/www.linkedin.com\/company\/knewinoficial","https:\/\/www.youtube.com\/@knewinoficial"],"description":"A Knewin foi fundada em 2011 com o prop\u00f3sito de melhorar a sociedade por meio de empresas respons\u00e1veis e comprometidas com os seus p\u00fablicos. Para conquistar esse objetivo, investiu em tecnologias de intelig\u00eancia de dados e intelig\u00eancia artificial para traduzir dados em sentimentos dos stakeholders.","foundingDate":"2011-02-01"},{"@type":"Person","@id":"https:\/\/www.knewin.com\/#\/schema\/person\/ee71f003995c0b672c6a3328797faf1d","name":"Aline Silva","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/802088e385e2ba060dec8e5550a1c1ce2155a18d41cd0ef5553617a3c793967b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/802088e385e2ba060dec8e5550a1c1ce2155a18d41cd0ef5553617a3c793967b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/802088e385e2ba060dec8e5550a1c1ce2155a18d41cd0ef5553617a3c793967b?s=96&d=mm&r=g","caption":"Aline Silva"},"url":"https:\/\/www.knewin.com\/es\/blog\/author\/aline-silva\/"}]}},"_links":{"self":[{"href":"https:\/\/www.knewin.com\/es\/wp-json\/wp\/v2\/posts\/1869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.knewin.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.knewin.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.knewin.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.knewin.com\/es\/wp-json\/wp\/v2\/comments?post=1869"}],"version-history":[{"count":0,"href":"https:\/\/www.knewin.com\/es\/wp-json\/wp\/v2\/posts\/1869\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.knewin.com\/es\/wp-json\/wp\/v2\/media\/25919"}],"wp:attachment":[{"href":"https:\/\/www.knewin.com\/es\/wp-json\/wp\/v2\/media?parent=1869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.knewin.com\/es\/wp-json\/wp\/v2\/categories?post=1869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.knewin.com\/es\/wp-json\/wp\/v2\/tags?post=1869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}