{"id":2042,"date":"2020-11-06T15:46:33","date_gmt":"2020-11-06T18:46:33","guid":{"rendered":"https:\/\/fsantosteste.com\/publicidad-y-causas-sociales-que-tan-buena-es-esta-combinacion-para-la-gestion-de-reputacion-de-tu-marca\/"},"modified":"2024-09-03T18:33:44","modified_gmt":"2024-09-03T21:33:44","slug":"publicidad-y-causas-sociales-que-tan-buena-es-esta-combinacion-para-la-gestion-de-reputacion-de-tu-marca","status":"publish","type":"post","link":"https:\/\/www.knewin.com\/es\/blog\/publicidad-y-causas-sociales-que-tan-buena-es-esta-combinacion-para-la-gestion-de-reputacion-de-tu-marca\/","title":{"rendered":"Publicidad y causas sociales: \u00bfQu\u00e9 tan buena es esta combinaci\u00f3n para la gesti\u00f3n de reputaci\u00f3n de tu marca?"},"content":{"rendered":"\n<p>Cuando sucede un acontecimiento de importancia que pone sobre la mesa el apoyo a alguna causa social o grupo vulnerable, <strong>es muy tentador para las marcas alzar la voz para aprovechar el momento <\/strong>y dar una imagen de preocupaci\u00f3n y compromiso para mejorar o consolidar su reputaci\u00f3n.<\/p>\n\n\n\n<p>Como usuario de redes sociales, seguramente has visto casos en los que una marca realiza alguna declaraci\u00f3n o postura y no siempre salen las cosas como ella esperaba, porque nadie les cree. Entonces, <strong>\u00bfqu\u00e9 hacen bien aquellas que s\u00ed tienen \u00e9xito cuando \u201cse suben al tren\u201d?<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"intencion-y-autenticidad\"><strong>Intenci\u00f3n y autenticidad<\/strong>&nbsp;<\/h2>\n\n\n\n<p><strong>Demostrar con hechos<\/strong>, y no s\u00f3lo con palabras o \u201cposteos\u201d, el compromiso de una marca con las causas sociales requiere compromiso y, no en pocas ocasiones, decisiones arriesgadas.<\/p>\n\n\n\n<p>Si bien las marcas deben y pueden ser agentes que pongan en la agenda temas relevantes, tambi\u00e9n es posible que se sumen a movimientos creados por los consumidores. La cuesti\u00f3n aqu\u00ed es <strong>c\u00f3mo hacerlo de manera aut\u00e9ntica<\/strong> para que las acciones sean parte de su identidad como impulsoras del cambio positivo de la sociedad, lo cual consolidar\u00e1 su reputaci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"que-pasos-puedes-seguir-para-lograrlo\"><strong>\u00bfQu\u00e9 pasos puedes seguir para lograrlo?<\/strong><\/h3>\n\n\n\n<p>1. Ve estos movimientos no como una simple tendencia temporal o un <em>hashtag<\/em>, sino como un reflejo de lo que realmente est\u00e1 pasando en el mundo y de <strong>un problema espec\u00edfico<\/strong> a atender, que nos compete a todos los seres humanos.<\/p>\n\n\n\n<p>2. Traduce las buenas intenciones en <strong>acciones concretas<\/strong> que impacten el negocio.<\/p>\n\n\n\n<p>3. Ve <strong>la consistencia como t\u00e1ctica,<\/strong> para que no se te tache de oportunista. Sigue adelante, s\u00e9 constante y demuestra que la marca se involucra porque realmente cree en el movimiento y en las personas que son parte de \u00e9l.<\/p>\n\n\n\n<p>4. Antes de involucrarte o de poner alg\u00fan posteo en redes, es important\u00edsimo que realices <strong>un buen estudio y <\/strong><a href=\"https:\/\/knewin.com\/es\/producto\/knewin-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>monitoreo de medios<\/strong><\/a><strong> y <\/strong><a href=\"https:\/\/knewin.com\/es\/producto\/knewin-social\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>sentimientos en redes sociales<\/strong><\/a> para saber exactamente qu\u00e9 es lo que la gente est\u00e1 diciendo, cu\u00e1l es su postura y qu\u00e9 esperan de las marcas. De esta manera, sabr\u00e1s con m\u00e1s claridad <strong>c\u00f3mo debe ser tu contenido<\/strong> y entender\u00e1s qu\u00e9 puede ser org\u00e1nico y qu\u00e9 no.<\/p>\n\n\n\n<p><strong>Tambi\u00e9n lee:<\/strong> <a href=\"https:\/\/knewin.com\/es\/blog\/con-social-listening-puedes-saber-que-le-gustara-a-tu-audiencia\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Predecir antes de corregir: con social listening puedes saber qu\u00e9 le gustar\u00e1 a tu audiencia<\/strong><\/a><\/p>\n\n\n\n<p>Si tu marca se suma de esta manera a los movimientos, estamos seguros de que ser\u00e1 bien recibida porque se percibir\u00e1 como <strong>una aliada aut\u00e9ntica que dar\u00e1 fuerza y abrir\u00e1 la conciencia<\/strong> de m\u00e1s personas para el bien com\u00fan, lo que se traducir\u00e1 en beneficios tangibles.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/knewin.com\/es\/contacto\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cuentas con nuestras herramientas de monitoreo y expertos<\/a><\/strong> para saber exactamente c\u00f3mo abordar este \u201ctren\u201d que seguramente te llevar\u00e1 a excelentes resultados.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/knewin.com\/es\/contacto\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/knewin.com\/wp-content\/uploads\/2020\/11\/banner-social-1-1024x311.png\" alt=\"\" class=\"wp-image-11484\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Cuando sucede un acontecimiento de importancia que pone sobre la mesa el apoyo a alguna causa social o grupo vulnerable, es muy tentador para las marcas alzar la voz para aprovechar el momento y dar una imagen de preocupaci\u00f3n y compromiso para mejorar o consolidar su reputaci\u00f3n. Como usuario de redes sociales, seguramente has visto [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":24812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1062],"tags":[1288,1287,1286,1074,1291,1289,1285,1290],"class_list":["post-2042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion-de-reputacion","tag-apoyo-a-causas","tag-autenticidad-en-marketing","tag-compromiso-social","tag-gestion-de-reputacion-es","tag-imagen-de-marca","tag-impacto-de-marca","tag-publicidad-y-causas-sociales","tag-redes-sociales-y-reputacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Publicidad y causas sociales: \u00bfQu\u00e9 tan buena es esta combinaci\u00f3n para la gesti\u00f3n de reputaci\u00f3n de tu marca? - Knewin<\/title>\n<meta name=\"description\" content=\"Demostrar con hechos, y no s\u00f3lo con palabras o \u201cposteos\u201d, el compromiso de una marca con las causas sociales requiere compromiso.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knewin.com\/es\/blog\/publicidad-y-causas-sociales-que-tan-buena-es-esta-combinacion-para-la-gestion-de-reputacion-de-tu-marca\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicidad y causas sociales: \u00bfQu\u00e9 tan buena es esta combinaci\u00f3n para la gesti\u00f3n de reputaci\u00f3n de tu marca?\" \/>\n<meta property=\"og:description\" content=\"Demostrar con hechos, y no s\u00f3lo con palabras o \u201cposteos\u201d, el compromiso de una marca con las causas sociales requiere compromiso.\" \/>\n<meta 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