{"id":2054,"date":"2020-12-18T16:54:44","date_gmt":"2020-12-18T19:54:44","guid":{"rendered":"https:\/\/fsantosteste.com\/herramientas-que-optimizan-la-inteligencia-de-mercado\/"},"modified":"2024-09-03T18:13:03","modified_gmt":"2024-09-03T21:13:03","slug":"herramientas-que-optimizan-la-inteligencia-de-mercado","status":"publish","type":"post","link":"https:\/\/www.knewin.com\/es\/blog\/herramientas-que-optimizan-la-inteligencia-de-mercado\/","title":{"rendered":"Herramientas tecnol\u00f3gicas que optimizan la inteligencia de mercado"},"content":{"rendered":"\n<p>Contar con una estrategia de inteligencia de mercado marca la diferencia entre un negocio que toma decisiones pensadas y uno que navega en la incertidumbre. No por nada <strong>la recolecci\u00f3n de datos es una labor cada vez m\u00e1s estrat\u00e9gica<\/strong> al interior de las empresas.<\/p>\n\n\n\n<p>Sin embargo, buena parte de <strong>su \u00e9xito recae en la tecnolog\u00eda implementada para recabar una gran cantidad de datos<\/strong>, por lo que la elecci\u00f3n de estos recursos debe ser lo m\u00e1s informada posible.<\/p>\n\n\n\n<p>Afortunadamente, para tomar una decisi\u00f3n acerca de qu\u00e9 herramientas usar para desarrollar un an\u00e1lisis de inteligencia de mercado exitoso no se necesita m\u00e1s que revisar lo siguiente texto:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-c-mo-optimizar-la-inteligencia-de-mercado-a-trav-s-de-la-tecnolog-a\"><strong>\u00bfC\u00f3mo optimizar la inteligencia de mercado a trav\u00e9s de la tecnolog\u00eda?<\/strong><\/h2>\n\n\n\n<p>Hoy es imposible entender nuestro mercado sin el apoyo de la tecnolog\u00eda, ya que nos permite tomar mejores decisiones, comprender el comportamiento de los consumidores, e incluso adelantarnos a la competencia. Las siguientes herramientas te dar\u00e1n un panorama completo de la informaci\u00f3n que necesitas saber para impulsar el \u00e9xito de tu negocio:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-big-data-analytics\"><em>Big Data Analytics<\/em><\/h3>\n\n\n\n<p>Procesa grandes vol\u00famenes de informaci\u00f3n y ofrece un amplio panorama de opciones mediante informes optimizados que ayudan a una toma de decisiones estrat\u00e9gica.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>2.5<\/strong> quintillones de bytes de datos son producidos por usuarios de internet cada d\u00eda.<\/li><li>El <strong>60%<\/strong> de los ejecutivos a nivel global toma sus decisiones bas\u00e1ndose en <em>Big Data<\/em>.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-inteligencia-artificial-machine-learning\">Inteligencia artificial + <em>machine learning<\/em><\/h3>\n\n\n\n<p>Interpretan autom\u00e1ticamente datos provenientes de diversas fuentes. Ofrecen informaci\u00f3n cualitativa acerca de los sentimientos y la percepci\u00f3n de nuestra marca.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>30%<\/strong> es lo que aumentar\u00e1n los ingresos de algunas industrias tras el uso de IA.<\/li><li><strong>3 de cada 4<\/strong> negocios a nivel global ya se encuentran implementando inteligencia artificial en sus procesos.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-almacenamiento-en-la-nube\">Almacenamiento en la nube<\/h3>\n\n\n\n<p>Resguarda estructuralmente la informaci\u00f3n recabada para posteriormente acceder a ella con rapidez y facilidad.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>66%<\/strong> de los usuarios de la nube a nivel global afirman usarla para sus proyectos de an\u00e1lisis de <em>Big Data<\/em> e inteligencia de negocio.<\/li><li><strong>45% <\/strong>es la reducci\u00f3n de costos de almacenamiento y mantenimiento de infraestructura tecnol\u00f3gica al migrar a la nube.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-natural-language-process-nlp\"><em>Natural Language Process<\/em> (NLP)<\/h3>\n\n\n\n<p>Analiza autom\u00e1ticamente las conversaciones e interacciones con nuestros clientes a fin de idear mejores productos y procesos operativos. Los <em>chatbots<\/em> son un gran ejemplo de esta tecnolog\u00eda.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>El <strong>85%<\/strong> de las interacciones de las empresas con clientes son actualmente mediante NLP.<\/li><li><strong>133%<\/strong> aumentaron las conversaciones iniciadas por clientes mexicanos con sus marcas favoritas durante la pandemia.<\/li><\/ul>\n\n\n\n<p><strong>Aprende m\u00e1s acerca de <\/strong><a href=\"https:\/\/knewin.com\/es\/blog\/analisis-de-sentimientos-en-redes-sociales\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>c\u00f3mo realizar un an\u00e1lisis de sentimientos en social media<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-knewin-score\">Knewin Score<\/h3>\n\n\n\n<p>Indicador de Relevancia de la Comunicaci\u00f3n de Knewin que re\u00fane 14 variables y 4 dimensiones para generar <em>score<\/em> para tu marca y competidores. Indicador (cualitativo + cuantitativo) que analiza:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Fuentes m\u00e1s influyentes de la industria<\/li><li>Visibilidad de la fuente<\/li><li>Qu\u00e9 tan relevante es el contenido publicado<\/li><li>C\u00f3mo penetra la publicaci\u00f3n en el p\u00fablico objetivo<\/li><\/ul>\n\n\n\n<p>Las posibilidades de optimizar nuestros procesos de an\u00e1lisis de informaci\u00f3n son infinitas gracias a la tecnolog\u00eda. Sin embargo, si deseas desarrollar una estrategia escalable a las necesidades de tu negocio, <a href=\"https:\/\/knewin.com\/es\/contacto\/\" target=\"_blank\" rel=\"noreferrer noopener\">cont\u00e1ctanos<\/a> para brindarte orientaci\u00f3n especializada.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/knewin.com\/es\/contacto\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/knewin.com\/wp-content\/uploads\/2020\/12\/banner-social-11-1024x311.png\" alt=\"\" class=\"wp-image-11873\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Contar con una estrategia de inteligencia de mercado marca la diferencia entre un negocio que toma decisiones pensadas y uno que navega en la incertidumbre. No por nada la recolecci\u00f3n de datos es una labor cada vez m\u00e1s estrat\u00e9gica al interior de las empresas. Sin embargo, buena parte de su \u00e9xito recae en la tecnolog\u00eda [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":24701,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1060],"tags":[1258,1254,1255,1256,1257],"class_list":["post-2054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exposicion-de-marca","tag-analisis-de-mercado-es","tag-herramientas-tecnologicas-para-inteligencia-de-mercado","tag-optimizacion-de-inteligencia-de-mercado","tag-recoleccion-de-datos","tag-tecnologia-en-inteligencia-de-mercado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Herramientas tecnol\u00f3gicas que optimizan la inteligencia de mercado - Knewin<\/title>\n<meta name=\"description\" content=\"Contar con la inteligencia de 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