{"id":2063,"date":"2021-01-22T15:04:53","date_gmt":"2021-01-22T18:04:53","guid":{"rendered":"https:\/\/fsantosteste.com\/que-hace-una-empresa-de-monitoreo-e-inteligencia-de-medios\/"},"modified":"2024-09-03T17:36:05","modified_gmt":"2024-09-03T20:36:05","slug":"que-hace-una-empresa-de-monitoreo-e-inteligencia-de-medios","status":"publish","type":"post","link":"https:\/\/www.knewin.com\/es\/blog\/que-hace-una-empresa-de-monitoreo-e-inteligencia-de-medios\/","title":{"rendered":"\u00bfQu\u00e9 hace una empresa de monitoreo e inteligencia de medios?"},"content":{"rendered":"\n<p><strong>La transformaci\u00f3n digital ha cambiado la forma en la que se comunican las organizaciones<\/strong>, trayendo consigo una serie de beneficios para la exposici\u00f3n de tu marca, pero tambi\u00e9n algunos retos que pueden perjudicar su reputaci\u00f3n. <\/p>\n\n\n\n<p><strong>Las empresas de monitoreo e inteligencia de medios son hoy un aliado estrat\u00e9gico<\/strong> que ayudan a las compa\u00f1\u00edas a maximizar el uso de toda la informaci\u00f3n de los medios de comunicaci\u00f3n con el fin de crear mensajes de mayor impacto para sus audiencias.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-an-lisis-de-noticias-o-clippings\"><strong>An\u00e1lisis de noticias o <em>clippings<\/em><\/strong><\/h3>\n\n\n\n<p>Las empresas de monitoreo e inteligencia de medios <strong>recopilan y analizan toda la informaci\u00f3n<\/strong> hallada en los diferentes medios de comunicaci\u00f3n:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Prensa<\/li><li>Radio&nbsp;<\/li><li>TV<\/li><li>Digitales (blogs o portales)<\/li><\/ul>\n\n\n\n<p>Empleamos herramientas como el <em>deep learning<\/em>, as\u00ed como el proceso natural del lenguaje (NLP, por sus siglas en ingl\u00e9s) para analizar las noticias <strong>con el fin de determinar la calidad de mensajes recibidos por las audiencias.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-monitoring\"><strong>Monitoring<\/strong><\/h3>\n\n\n\n<p>El an\u00e1lisis autom\u00e1tico y en tiempo real de medios y redes sociales <strong>brinda a nuestros clientes la oportunidad de actuar con rapidez ante un escenario de crisis<\/strong>, as\u00ed como mapear el detonante del conflicto en cuesti\u00f3n de segundos.<\/p>\n\n\n\n<p>Se usan filtros estrat\u00e9gicos y m\u00e9tricas como <em>page views<\/em>, n\u00famero de impactos, valor&nbsp; editorial, retorno de inversi\u00f3n e informes con datos espec\u00edficos para generar <strong>informes ajustados a las necesidades de comunicaci\u00f3n de cada empresa.<\/strong>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-social-media\"><strong>Social Media<\/strong><\/h3>\n\n\n\n<p>Monitoriza las menciones sobre marcas, productos, personalidades y p\u00e1ginas existentes en las redes sociales. Las empresas incluso pueden gestionar perfiles sociales.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Facebook<\/li><li>Instagram<\/li><li>Twitter<\/li><li>LinkedIn<\/li><li>YouTube<\/li><\/ul>\n\n\n\n<p>A trav\u00e9s del uso de inteligencia artificial, <strong>categorizamos autom\u00e1ticamente el sentimiento de las menciones sobre las marcas<\/strong> (neutras, negativas, positivas, favorables y desfavorables).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-business-intelligence\"><strong>Business intelligence<\/strong><\/h3>\n\n\n\n<p>Potenciamos la toma de decisiones de las marcas a trav\u00e9s de datos precisos y personalizados tras <strong>desarrollar un an\u00e1lisis predictivo que ayude a las empresas a entender su posicionamiento <\/strong>y&nbsp; mejorarlo dentro de su mercado.&nbsp;<\/p>\n\n\n\n<p>Usamos tecnolog\u00eda para capturar y <strong>recolectar informaci\u00f3n a fin de generar <\/strong><strong><em>insights <\/em><\/strong><strong>relacionados<\/strong> con el posicionamiento de las marcas:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Social intelligence<\/em><\/li><li><em>Clipping<\/em><\/li><li><em>Press &amp; ad analysis<\/em><\/li><li>An\u00e1lisis de la competencia<\/li><li>Retorno de inversi\u00f3n<\/li><\/ul>\n\n\n\n<p>Si quieres saber c\u00f3mo sacarle el m\u00e1ximo provecho de monitoreo e inteligencia de medios, puedes&nbsp;<a href=\"https:\/\/knewin.com\/es\/contacto\/\" target=\"_blank\" rel=\"noreferrer noopener\">contactar<\/a>&nbsp;a alguno de nuestros expertos.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/knewin.com\/es\/contacto\/\"><img decoding=\"async\" src=\"https:\/\/knewin.com\/wp-content\/uploads\/2021\/01\/banner-social-18-1024x311.png\" alt=\"\" class=\"wp-image-12449\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>La transformaci\u00f3n digital ha cambiado la forma en la que se comunican las organizaciones, trayendo consigo una serie de beneficios para la exposici\u00f3n de tu marca, pero tambi\u00e9n algunos retos que pueden perjudicar su reputaci\u00f3n. Las empresas de monitoreo e inteligencia de medios son hoy un aliado estrat\u00e9gico que ayudan a las compa\u00f1\u00edas a maximizar [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":24455,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1064],"tags":[1202,1201,1200,1203,1154],"class_list":["post-2063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-monitoreo-de-medios","tag-analisis-de-clippings","tag-analisis-de-noticias","tag-empresas-de-monitoreo-de-medios","tag-inteligencia-de-medios-es","tag-monitoreo-automatizado-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00bfQu\u00e9 hace una empresa de monitoreo e inteligencia de medios? - Knewin<\/title>\n<meta name=\"description\" content=\"Las empresas de monitoreo e inteligencia de medios ayudan a las compa\u00f1\u00edas a utilizar toda la informaci\u00f3n de los medios de comunicaci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knewin.com\/es\/blog\/que-hace-una-empresa-de-monitoreo-e-inteligencia-de-medios\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 hace una empresa de monitoreo e inteligencia de medios?\" \/>\n<meta property=\"og:description\" content=\"Las empresas de monitoreo e inteligencia de medios ayudan a las compa\u00f1\u00edas a utilizar toda la informaci\u00f3n de los medios de comunicaci\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knewin.com\/es\/blog\/que-hace-una-empresa-de-monitoreo-e-inteligencia-de-medios\/\" \/>\n<meta property=\"og:site_name\" content=\"Knewin\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/knewinoficial\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-22T18:04:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-03T20:36:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knewin.com\/wp-content\/uploads\/2024\/03\/empresa-de-monitoreo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Aline Silva\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@knewin_\" \/>\n<meta name=\"twitter:site\" content=\"@knewin_\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aline Silva\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.knewin.com\/es\/blog\/que-hace-una-empresa-de-monitoreo-e-inteligencia-de-medios\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.knewin.com\/es\/blog\/que-hace-una-empresa-de-monitoreo-e-inteligencia-de-medios\/\"},\"author\":{\"name\":\"Aline Silva\",\"@id\":\"https:\/\/www.knewin.com\/#\/schema\/person\/ee71f003995c0b672c6a3328797faf1d\"},\"headline\":\"\u00bfQu\u00e9 hace una empresa de monitoreo e inteligencia de medios?\",\"datePublished\":\"2021-01-22T18:04:53+00:00\",\"dateModified\":\"2024-09-03T20:36:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.knewin.com\/es\/blog\/que-hace-una-empresa-de-monitoreo-e-inteligencia-de-medios\/\"},\"wordCount\":412,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.knewin.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.knewin.com\/es\/blog\/que-hace-una-empresa-de-monitoreo-e-inteligencia-de-medios\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.knewin.com\/wp-content\/uploads\/2024\/03\/empresa-de-monitoreo.png\",\"keywords\":[\"an\u00e1lisis de clippings\",\"an\u00e1lisis de noticias\",\"empresas de monitoreo de medios\",\"inteligencia de medios\",\"monitoreo automatizado\"],\"articleSection\":[\"Monitoreo de Medios\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.knewin.com\/es\/blog\/que-hace-una-empresa-de-monitoreo-e-inteligencia-de-medios\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.knewin.com\/es\/blog\/que-hace-una-empresa-de-monitoreo-e-inteligencia-de-medios\/\",\"url\":\"https:\/\/www.knewin.com\/es\/blog\/que-hace-una-empresa-de-monitoreo-e-inteligencia-de-medios\/\",\"name\":\"\u00bfQu\u00e9 hace una empresa de monitoreo e inteligencia de medios? 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