{"id":2111,"date":"2021-04-30T12:14:58","date_gmt":"2021-04-30T15:14:58","guid":{"rendered":"https:\/\/fsantosteste.com\/elementos-indispensables-para-el-reporte-de-monitoreo-de-noticias\/"},"modified":"2024-09-03T18:03:15","modified_gmt":"2024-09-03T21:03:15","slug":"elementos-indispensables-para-el-reporte-de-monitoreo-de-noticias","status":"publish","type":"post","link":"https:\/\/www.knewin.com\/es\/blog\/elementos-indispensables-para-el-reporte-de-monitoreo-de-noticias\/","title":{"rendered":"Elementos indispensables para el reporte de monitoreo de noticias"},"content":{"rendered":"\n<p><strong>Elaborar un reporte de monitoreo de noticias no solo sirve para recopilar los resultados de nuestras campa\u00f1as, tambi\u00e9n resulta ser una herramienta muy valiosa<\/strong> para aprender a maximizar nuestros recursos y retorno de inversi\u00f3n, obtener <em>insights<\/em> importantes para crear estrategias cada vez m\u00e1s creativas, e incluso para tomar <a href=\"https:\/\/knewin.com\/es\/blog\/5-ventajas-del-monitoreo-automatizado-de-noticias\/\" target=\"_blank\" rel=\"noreferrer noopener\">mejores decisiones en tiempo real<\/a>.&nbsp;<\/p>\n\n\n\n<p>No obstante, al ser una de las etapas finales de casi toda estrategia, <strong>muchas de las labores de <\/strong><strong><em>reporting<\/em><\/strong><strong> suelen considerarse de menor relevancia<\/strong>, lo que a veces resulta en informes con descuidada presentaci\u00f3n, informaci\u00f3n irrelevante y muchas veces hasta incompletos.<\/p>\n\n\n\n<p>Aunque no lo creas<strong> la reputaci\u00f3n de tu marca o cliente tambi\u00e9n puede verse reflejada en la forma en c\u00f3mo elaboras tus informes<\/strong>, no por nada creemos que <a href=\"https:\/\/knewin.com\/es\/blog\/4-pasos-para-un-monitoreo-de-medios-exitoso\/\" target=\"_blank\" rel=\"noreferrer noopener\">son la cereza en el pastel de un buen monitoreo de noticias<\/a>. Por ello hemos elaborado este art\u00edculo con los elementos m\u00e1s importantes que debes incluir para un report.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-por-qu-es-importante-el-reporting-de-monitoreo-de-noticias\"><strong>\u00bfPor qu\u00e9 es importante el reporting de monitoreo de noticia<em>s<\/em>?<\/strong><\/h2>\n\n\n\n<p>Aunque el <em>reporting <\/em>es una de las labores fundamentales para todos los profesionales de la comunicaci\u00f3n, se estima que <strong>solo dedican el 30% de su tiempo a hacer un an\u00e1lisis de resultados para la futura toma de decisiones<\/strong>.<\/p>\n\n\n\n<p>En este sentido, los reportes de monitoreo de noticias con informaci\u00f3n categorizada de manera estrat\u00e9gica y en tiempo real pueden ayudar a las empresas a tomar decisiones m\u00e1s acertadas.<\/p>\n\n\n\n<p>Adem\u00e1s,<strong> 36% de los l\u00edderes considera que la manera en que se incluye la informaci\u00f3n en los reportes<\/strong> impacta diretamente en el capital de la compa\u00f1ia. Y 42% de los colaboradores declaran que cuando se presente informaci\u00f3n de manera clara adquieren mayor confianza en su empresa.<\/p>\n\n\n\n<p>As\u00ed que<strong> conozca 7 elementos indispensables de un buen report de noticias:<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ndice\"><strong>\u00cdndice<\/strong><\/h3>\n\n\n\n<p>Informaci\u00f3n clasificada de acuerdo a los objetivos del proyecto para una revisi\u00f3n f\u00e1cil y r\u00e1pida.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-highlights\"><strong>Highlights<\/strong><\/h3>\n\n\n\n<p>Tras revisar los resultados, siempre dedica un espacio para destacar los hitos de tu campa\u00f1a.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-resultados-tangibles\"><strong>Resultados tangibles<\/strong><\/h3>\n\n\n\n<p>Dedica una secci\u00f3n entera a los resultados cuantitativos de tu campa\u00f1a:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Impactos<\/li><li><em>Shares<\/em><\/li><li>Clippings\/posteos<\/li><li>ROI<\/li><li>Valoraci\u00f3n en centimetraje para notas de prensa<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-insights-y-aprendizajes\"><strong>Insights y aprendizajes<\/strong><\/h3>\n\n\n\n<p>Agrega aquello que crees que pudieras mejorar o seguir implementando en tus campa\u00f1as bas\u00e1ndote en resultados cualitativos, como el sentimiento y percepci\u00f3n de audiencias.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-posicionamento-vs-competencia\"><strong>Posicionamento Vs. Competencia<\/strong><\/h3>\n\n\n\n<p>\u00bfD\u00f3nde est\u00e1 tu marca ahora respecto a la competencia tras tu campa\u00f1a?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-comparativo\"><strong>Comparativo<\/strong><\/h3>\n\n\n\n<p>Dedica un espacio donde puedas comparar tus resultados actuales con los de tus campa\u00f1as pasadas para un marco comparativo.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-percepci-n\"><strong>Percepci\u00f3n<\/strong><\/h3>\n\n\n\n<p>La forma en la que tu p\u00fablico objetivo o clientes ven, piensan o se relacionan con la marca despu\u00e9s de recibir tus mensajes.<\/p>\n\n\n\n<p>\u00bfQuieres saber m\u00e1s sobre el report de monitoreo de las noticias? <strong><a href=\"https:\/\/knewin.com\/es\/contacto\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contacta con Knewin. <\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/knewin.com\/es\/contacto\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/knewin.com\/wp-content\/uploads\/2021\/04\/banner-knewin-23-1024x311.png\" alt=\"\" class=\"wp-image-13324\"\/><\/a><\/figure>\n\n\n\n<p>Fuentes:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>vivaconversion.com\/blog\/estrategia-digital\/herramientas-reporting<\/li><li>pwc.es\/es\/publicaciones\/auditoria\/assets\/informacion-corporativa-que-quieren-saber-los-inversores.pdf&nbsp;<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Elaborar un reporte de monitoreo de noticias no solo sirve para recopilar los resultados de nuestras campa\u00f1as, tambi\u00e9n resulta ser una herramienta muy valiosa para aprender a maximizar nuestros recursos y retorno de inversi\u00f3n, obtener insights importantes para crear estrategias cada vez m\u00e1s creativas, e incluso para tomar mejores decisiones en tiempo real.&nbsp; No obstante, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":24058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1060],"tags":[1244,1242,1245,1243,1222],"class_list":["post-2111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exposicion-de-marca","tag-elaboracion-de-informes","tag-elementos-del-reporte-de-monitoreo","tag-presentacion-de-informes","tag-reporte-de-noticias","tag-retorno-de-inversion-en-pr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.3) - 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