{"id":2146,"date":"2021-07-02T10:26:21","date_gmt":"2021-07-02T13:26:21","guid":{"rendered":"https:\/\/fsantosteste.com\/knewin-talks-analisis-en-sector-automotriz\/"},"modified":"2024-09-03T20:20:23","modified_gmt":"2024-09-03T23:20:23","slug":"knewin-talks-analisis-en-sector-automotriz","status":"publish","type":"post","link":"https:\/\/www.knewin.com\/es\/blog\/knewin-talks-analisis-en-sector-automotriz\/","title":{"rendered":"[Knewin Talks] An\u00e1lisis en Sector Automotriz"},"content":{"rendered":"\n

El sector automotriz es un segmento de la industria muy delicado para realizar an\u00e1lisis de comunicaci\u00f3n. <\/strong>Despu\u00e9s de todo, la gesti\u00f3n de crisis en estas empresas representa un momento de vulnerabilidad, en el que deben ser muy \u00e1giles para contener la situaci\u00f3n.<\/p>\n\n\n\n

En este contexto, el pasado jueves 24 de junio de 2021 Knewin<\/a> fue el anfitri\u00f3n de un Webinar en vivo llamado \u201cDesaf\u00edos de Comunicaci\u00f3n en el Sector Automotriz\u201d<\/em><\/a> en el cual participaron John Villafa\u00f1e<\/a>, Business Development Manager U.S. & Latam de Knewin, Kristel Kuri Gerente Sr. de Comunicaci\u00f3n Corporativa en Nissan Motor Corporation y fue presentado por Leonardo Rios, VP Latam de Knewin.<\/p>\n\n\n\n

Este evento, fue muy rico en contenido ya que se habl\u00f3 sobre cu\u00e1les han sido las principales lecciones aprendidas de la pandemia y el aislamiento social para el \u00e1rea de comunicaci\u00f3n del sector del autom\u00f3vil. Pero sobre todas las cosas tambi\u00e9n preguntarnos \u201c\u00bfy qu\u00e9 podemos esperar a partir de ahora?\u201d<\/em><\/strong><\/p>\n\n\n\n

El sector Automotriz y la transformaci\u00f3n digital<\/strong><\/h2>\n\n\n\n

En este contexto, se resalt\u00f3 la importancia de las herramientas digitales dentro del entorno de Covid-19, las cuales son utilizadas por empresas del sector para adaptarse a estas caracter\u00edsticas mundiales. <\/strong><\/p>\n\n\n\n

Usando dos ejemplos claros de plataformas tecnol\u00f3gicas apoyadas por tecnolog\u00edas artificiales como Knewin Monitoring<\/a> y Knewin Social<\/a>, John explic\u00f3 c\u00f3mo estos desaf\u00edos afectaron a varias industrias dentro de Latinoam\u00e9rica, particularmente dentro de la industria automotriz es importante saber que se habla alrededor de ciertos temas dentro de las redes sociales y medios de comunicaci\u00f3n online. <\/p>\n\n\n\n

Para ponerle gu\u00eda a la explicaci\u00f3n, los temas elegidos fueron tres: <\/p>\n\n\n\n

  1. Movilidad El\u00e9ctrica<\/strong><\/li>
  2. Asistentes de Conducci\u00f3n <\/strong><\/li>
  3. Cambio de Energ\u00eda<\/strong><\/li><\/ol>\n\n\n\n

    Con el objetivo de ser asertivo, hay que ser estrat\u00e9gico. Por ello, dicho reporte fue monitoreado los \u00faltimos 30 d\u00edas previos a la presentaci\u00f3n (22\/05 – 22\/06), dentro de sitios webs, blogs y redes sociales (Twitter y Facebook) en cuatro regiones estrat\u00e9gicas de Am\u00e9rica Latina: <\/p>\n\n\n\n

    1. M\u00e9xico<\/strong><\/li>
    2. Centro Am\u00e9rica (Sin caribe)<\/strong><\/li>
    3. Andina <\/strong><\/li>
    4. Cono Sur<\/strong><\/li><\/ol>\n\n\n\n

      Las variables analizadas<\/strong><\/h3>\n\n\n\n

      En Knewin existen m\u00e1s de 15 variables de an\u00e1lisis, pero en esta ocasi\u00f3n se utilizaron solamente tres, Volumen y Tono, Principales Temas y Actores Medi\u00e1ticos. <\/strong>Los resultados fueron asombrosos y la conversaci\u00f3n se volc\u00f3 a analizar en conjunto el contexto de los tres pilares.  <\/p>\n\n\n\n

      Y aqu\u00ed dejamos una frase que nos gusta evangelizar,  el monitoreo de noticias es una fuente de informaci\u00f3n valiosa para prevenir, gestionar y monitorear escenarios de crisis.<\/strong> <\/p>\n\n\n\n

      Entonces, estar atento a las menciones negativas, positivas o neutras y tambi\u00e9n, a la cantidad de noticias es importante para entender qu\u00e9 est\u00e1 sucediendo con su marca en estos contextos de constante evoluci\u00f3n digital.<\/p>\n\n\n\n

      Dentro de la presentaci\u00f3n, encontramos noticias y conversaciones que identificaron qu\u00e9 tan relevantes son los temas y las dividimos en volumen total de contenidos, En relaci\u00f3n a los principales temas, revisamos cu\u00e1les son los de mayor relevancia y cu\u00e1les pueden estar asociados a los temas objetivo. <\/p>\n\n\n\n

      Para ello, volcamos el resultado en nubes de palabras para que sea m\u00e1s sencilla su comprensi\u00f3n y visualizaci\u00f3n. <\/p>\n\n\n\n

      Por \u00faltimo, generamos un Ranking TOP 5 de actores medi\u00e1ticos y l\u00edderes de opini\u00f3n en redes sociales. All\u00ed logramos identificar una caracter\u00edstica importante que no podemos pasar por alto. <\/strong><\/p>\n\n\n\n

      A veces, existen actores dentro de la discusi\u00f3n que tienen caracter\u00edsticas de representar otros nichos de mercado pero que, en conjunto con sus pares, logran un engagement tal que logran liderar las discusiones en este campo de an\u00e1lisis.<\/p>\n\n\n\n

      En resumen, cada dato y hecho digital cuenta para la reputaci\u00f3n y an\u00e1lisis de las acciones de comunicaci\u00f3n. Es por eso que invitamos a visualizar la presentaci\u00f3n completa aqu\u00ed. <\/a><\/strong><\/p>\n\n\n\n

      Si usted est\u00e1 interesado en saber m\u00e1s sobre c\u00f3mo combinar la estrategia de monitoreo con la transformaci\u00f3n digital, p\u00f3ngase en contacto con Knewin.<\/a><\/strong><\/p>\n\n\n\n

      \"\"<\/a><\/figure>\n\n\n\n

      <\/p>\n","protected":false},"excerpt":{"rendered":"

      El sector automotriz es un segmento de la industria muy delicado para realizar an\u00e1lisis de comunicaci\u00f3n. Despu\u00e9s de todo, la gesti\u00f3n de crisis en estas empresas representa un momento de vulnerabilidad, en el que deben ser muy \u00e1giles para contener la situaci\u00f3n. En este contexto, el pasado jueves 24 de junio de 2021 Knewin fue […]<\/p>\n","protected":false},"author":6,"featured_media":23719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1063],"tags":[1496,1498,1497,1495,1499],"class_list":["post-2146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-institucional-es","tag-analisis-de-comunicacion","tag-desafios-de-comunicacion","tag-gestion-de-crisis-automotriz","tag-sector-automotriz","tag-webinar-sector-automotriz"],"yoast_head":"\n[Knewin Talks] An\u00e1lisis en Sector Automotriz - Knewin<\/title>\n<meta name=\"description\" content=\"Consulta el an\u00e1lisis de Knewin sobre el sector automotriz en las noticias y los medios sociales de mayo a junio de 2021.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knewin.com\/es\/blog\/knewin-talks-analisis-en-sector-automotriz\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Knewin Talks] An\u00e1lisis en Sector Automotriz\" \/>\n<meta property=\"og:description\" content=\"Consulta el an\u00e1lisis de Knewin sobre el sector automotriz en las noticias y los medios sociales de mayo a junio de 2021.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knewin.com\/es\/blog\/knewin-talks-analisis-en-sector-automotriz\/\" \/>\n<meta property=\"og:site_name\" content=\"Knewin\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/knewinoficial\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-02T13:26:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-03T23:20:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knewin.com\/wp-content\/uploads\/2024\/03\/Sector-Automotriz-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aline Silva\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@knewin_\" \/>\n<meta name=\"twitter:site\" content=\"@knewin_\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aline Silva\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/knewin-talks-analisis-en-sector-automotriz\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/knewin-talks-analisis-en-sector-automotriz\\\/\"},\"author\":{\"name\":\"Aline Silva\",\"@id\":\"https:\\\/\\\/www.knewin.com\\\/#\\\/schema\\\/person\\\/ee71f003995c0b672c6a3328797faf1d\"},\"headline\":\"[Knewin Talks] An\u00e1lisis en Sector Automotriz\",\"datePublished\":\"2021-07-02T13:26:21+00:00\",\"dateModified\":\"2024-09-03T23:20:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/knewin-talks-analisis-en-sector-automotriz\\\/\"},\"wordCount\":684,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/knewin-talks-analisis-en-sector-automotriz\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knewin.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Sector-Automotriz-scaled.jpg\",\"keywords\":[\"an\u00e1lisis de comunicaci\u00f3n\",\"desaf\u00edos de comunicaci\u00f3n\",\"gesti\u00f3n de crisis automotriz\",\"sector automotriz\",\"webinar sector automotriz\"],\"articleSection\":[\"Institucional\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/knewin-talks-analisis-en-sector-automotriz\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/knewin-talks-analisis-en-sector-automotriz\\\/\",\"url\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/knewin-talks-analisis-en-sector-automotriz\\\/\",\"name\":\"[Knewin Talks] An\u00e1lisis en Sector Automotriz - 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