{"id":2256,"date":"2022-04-29T11:11:46","date_gmt":"2022-04-29T14:11:46","guid":{"rendered":"https:\/\/fsantosteste.com\/por-que-empezar-a-calcular-el-share-of-voice-en-tu-clipping\/"},"modified":"2025-08-22T15:43:31","modified_gmt":"2025-08-22T18:43:31","slug":"por-que-empezar-a-calcular-el-share-of-voice-en-tu-clipping","status":"publish","type":"post","link":"https:\/\/www.knewin.com\/es\/blog\/por-que-empezar-a-calcular-el-share-of-voice-en-tu-clipping\/","title":{"rendered":"\u00bfPor qu\u00e9 empezar a calcular el Share of Voice en tu clipping?"},"content":{"rendered":"<p><b>Vivimos en un mundo cada vez m\u00e1s competitivo<\/b><span style=\"font-weight: 400;\">: la digitalizaci\u00f3n ha impulsado como nunca la aparici\u00f3n de un mayor n\u00famero de empresas que buscan constantemente destacar su oferta de valor; detr\u00e1s de ellas est\u00e1 una agencia o especialista de marketing, publicidad o relaciones p\u00fablicas, trabajando para posicionarlas en lo m\u00e1s alto.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En qu\u00e9 posici\u00f3n del mercado se encuentran, c\u00f3mo se compara su comunicaci\u00f3n con otros competidores o qu\u00e9 piensan los consumidores acerca de su marca, son aspectos que estos profesionales desean (y deben) saber constantemente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El <\/span><i><span style=\"font-weight: 400;\">Share of Voice<\/span><\/i><span style=\"font-weight: 400;\"> (SOV) es el \u00edndice que responde a estas inquietudes. Contemplarlo en tu estrategia <\/span><b>es la mejor forma de empezar a destacar en tu mercado<\/b><span style=\"font-weight: 400;\">,<\/span> <span style=\"font-weight: 400;\">pues<\/span> <span style=\"font-weight: 400;\">el<\/span><a href=\"https:\/\/wyzowl.s3.eu-west-2.amazonaws.com\/pdfs\/Wyzowl-Video-Survey-2021.pdf\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">92% de los especialistas<\/span><\/a><span style=\"font-weight: 400;\"> siente que <\/span><b>los niveles de competencia han aumentado en el \u00faltimo a\u00f1o<\/b><span style=\"font-weight: 400;\">, por lo que la tarea de conectar con el p\u00fablico va haci\u00e9ndose m\u00e1s compleja a medida que pasa el tiempo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Existen muchas formas de obtener el SOV; sin embargo, el <\/span><b>monitoreo automatizado de noticias <\/b><span style=\"font-weight: 400;\">es una de las m\u00e1s eficientes. Por ello realizamos el presente <\/span><i><span style=\"font-weight: 400;\">Ebook<\/span><\/i><span style=\"font-weight: 400;\">, en el que explicaremos la importancia de contemplar esta m\u00e9trica en tu estrategia, y donde compartiremos las herramientas y procedimientos adecuados para obtenerlo.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vivimos en un mundo cada vez m\u00e1s competitivo: la digitalizaci\u00f3n ha impulsado como nunca la aparici\u00f3n de un mayor n\u00famero de empresas que buscan constantemente destacar su oferta de valor; detr\u00e1s de ellas est\u00e1 una agencia o especialista de marketing, publicidad o relaciones p\u00fablicas, trabajando para posicionarlas en lo m\u00e1s alto. En qu\u00e9 posici\u00f3n del [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":22902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1064],"tags":[1159,1081,1232,1097,1145,1143],"class_list":["post-2256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-monitoreo-de-medios","tag-analisis-de-medios-es","tag-clipping-es","tag-metricas-de-pr","tag-relaciones-publicas-es","tag-share-of-voice-es","tag-visibilidad-de-marca-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 empezar a calcular el Share of Voice en tu clipping? - Knewin<\/title>\n<meta name=\"description\" content=\"Comprenda la importancia de considerar el share of voice en su estrategia, adem\u00e1s de saber cu\u00e1les son las herramientas para obtenerla.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knewin.com\/es\/blog\/por-que-empezar-a-calcular-el-share-of-voice-en-tu-clipping\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 empezar a calcular el Share of Voice en tu clipping?\" \/>\n<meta property=\"og:description\" content=\"Comprenda la importancia de considerar el share of voice en su estrategia, adem\u00e1s de saber cu\u00e1les son las herramientas para obtenerla.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knewin.com\/es\/blog\/por-que-empezar-a-calcular-el-share-of-voice-en-tu-clipping\/\" \/>\n<meta property=\"og:site_name\" content=\"Knewin\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/knewinoficial\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-29T14:11:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-22T18:43:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knewin.com\/wp-content\/uploads\/2024\/03\/Share-of-Voice-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Aline Silva\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@knewin_\" \/>\n<meta name=\"twitter:site\" content=\"@knewin_\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aline Silva\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/por-que-empezar-a-calcular-el-share-of-voice-en-tu-clipping\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/por-que-empezar-a-calcular-el-share-of-voice-en-tu-clipping\\\/\"},\"author\":{\"name\":\"Aline Silva\",\"@id\":\"https:\\\/\\\/www.knewin.com\\\/#\\\/schema\\\/person\\\/ee71f003995c0b672c6a3328797faf1d\"},\"headline\":\"\u00bfPor qu\u00e9 empezar a calcular el Share of Voice en tu clipping?\",\"datePublished\":\"2022-04-29T14:11:46+00:00\",\"dateModified\":\"2025-08-22T18:43:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/por-que-empezar-a-calcular-el-share-of-voice-en-tu-clipping\\\/\"},\"wordCount\":227,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/por-que-empezar-a-calcular-el-share-of-voice-en-tu-clipping\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knewin.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Share-of-Voice-1.png\",\"keywords\":[\"an\u00e1lisis de medios\",\"Clipping\",\"m\u00e9tricas de PR\",\"relaciones p\u00fablicas\",\"share of voice\",\"visibilidad de marca\"],\"articleSection\":[\"Monitoreo de Medios\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/por-que-empezar-a-calcular-el-share-of-voice-en-tu-clipping\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/por-que-empezar-a-calcular-el-share-of-voice-en-tu-clipping\\\/\",\"url\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/por-que-empezar-a-calcular-el-share-of-voice-en-tu-clipping\\\/\",\"name\":\"\u00bfPor qu\u00e9 empezar a calcular el Share of Voice en tu clipping? - Knewin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/por-que-empezar-a-calcular-el-share-of-voice-en-tu-clipping\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/por-que-empezar-a-calcular-el-share-of-voice-en-tu-clipping\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knewin.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Share-of-Voice-1.png\",\"datePublished\":\"2022-04-29T14:11:46+00:00\",\"dateModified\":\"2025-08-22T18:43:31+00:00\",\"description\":\"Comprenda la importancia de considerar el share of voice en su estrategia, adem\u00e1s de saber cu\u00e1les son las herramientas para obtenerla.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/por-que-empezar-a-calcular-el-share-of-voice-en-tu-clipping\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/por-que-empezar-a-calcular-el-share-of-voice-en-tu-clipping\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/por-que-empezar-a-calcular-el-share-of-voice-en-tu-clipping\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.knewin.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Share-of-Voice-1.png\",\"contentUrl\":\"https:\\\/\\\/www.knewin.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Share-of-Voice-1.png\",\"width\":1200,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/por-que-empezar-a-calcular-el-share-of-voice-en-tu-clipping\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfPor qu\u00e9 empezar a calcular el Share of Voice en tu clipping?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.knewin.com\\\/#website\",\"url\":\"https:\\\/\\\/www.knewin.com\\\/\",\"name\":\"Knewin\",\"description\":\"A maior empresa de tecnologia e dados para gest\u00e3o de reputa\u00e7\u00e3o na Am\u00e9rica Latina.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/#organization\"},\"alternateName\":\"Knewin - Tecnologia e dados para gest\u00e3o de reputa\u00e7\u00e3o\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.knewin.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.knewin.com\\\/#organization\",\"name\":\"Knewin\",\"alternateName\":\"Knewin - A maior empresa de tecnologia e dados para gest\u00e3o de reputa\u00e7\u00e3o\",\"url\":\"https:\\\/\\\/www.knewin.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.knewin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/knewin.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Knewin-imagem-home.webp\",\"contentUrl\":\"https:\\\/\\\/knewin.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Knewin-imagem-home.webp\",\"width\":600,\"height\":600,\"caption\":\"Knewin\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/knewinoficial\\\/\",\"https:\\\/\\\/x.com\\\/knewin_\",\"https:\\\/\\\/www.instagram.com\\\/knewinoficial\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/knewinoficial\",\"https:\\\/\\\/www.youtube.com\\\/@knewinoficial\"],\"description\":\"A Knewin foi fundada em 2011 com o prop\u00f3sito de melhorar a sociedade por meio de empresas respons\u00e1veis e comprometidas com os seus p\u00fablicos. Para conquistar esse objetivo, investiu em tecnologias de intelig\u00eancia de dados e intelig\u00eancia artificial para traduzir dados em sentimentos dos stakeholders.\",\"foundingDate\":\"2011-02-01\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.knewin.com\\\/#\\\/schema\\\/person\\\/ee71f003995c0b672c6a3328797faf1d\",\"name\":\"Aline Silva\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/802088e385e2ba060dec8e5550a1c1ce2155a18d41cd0ef5553617a3c793967b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/802088e385e2ba060dec8e5550a1c1ce2155a18d41cd0ef5553617a3c793967b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/802088e385e2ba060dec8e5550a1c1ce2155a18d41cd0ef5553617a3c793967b?s=96&d=mm&r=g\",\"caption\":\"Aline Silva\"},\"url\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/author\\\/aline-silva\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u00bfPor qu\u00e9 empezar a calcular el Share of Voice en tu clipping? - Knewin","description":"Comprenda la importancia de considerar el share of voice en su estrategia, adem\u00e1s de saber cu\u00e1les son las herramientas para obtenerla.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.knewin.com\/es\/blog\/por-que-empezar-a-calcular-el-share-of-voice-en-tu-clipping\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfPor qu\u00e9 empezar a calcular el Share of Voice en tu clipping?","og_description":"Comprenda la importancia de considerar el share of voice en su estrategia, adem\u00e1s de saber cu\u00e1les son las herramientas para obtenerla.","og_url":"https:\/\/www.knewin.com\/es\/blog\/por-que-empezar-a-calcular-el-share-of-voice-en-tu-clipping\/","og_site_name":"Knewin","article_publisher":"https:\/\/www.facebook.com\/knewinoficial\/","article_published_time":"2022-04-29T14:11:46+00:00","article_modified_time":"2025-08-22T18:43:31+00:00","og_image":[{"width":1200,"height":600,"url":"https:\/\/www.knewin.com\/wp-content\/uploads\/2024\/03\/Share-of-Voice-1.png","type":"image\/png"}],"author":"Aline Silva","twitter_card":"summary_large_image","twitter_creator":"@knewin_","twitter_site":"@knewin_","twitter_misc":{"Escrito por":"Aline Silva","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.knewin.com\/es\/blog\/por-que-empezar-a-calcular-el-share-of-voice-en-tu-clipping\/#article","isPartOf":{"@id":"https:\/\/www.knewin.com\/es\/blog\/por-que-empezar-a-calcular-el-share-of-voice-en-tu-clipping\/"},"author":{"name":"Aline Silva","@id":"https:\/\/www.knewin.com\/#\/schema\/person\/ee71f003995c0b672c6a3328797faf1d"},"headline":"\u00bfPor qu\u00e9 empezar a calcular el Share of Voice en tu clipping?","datePublished":"2022-04-29T14:11:46+00:00","dateModified":"2025-08-22T18:43:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.knewin.com\/es\/blog\/por-que-empezar-a-calcular-el-share-of-voice-en-tu-clipping\/"},"wordCount":227,"commentCount":0,"publisher":{"@id":"https:\/\/www.knewin.com\/#organization"},"image":{"@id":"https:\/\/www.knewin.com\/es\/blog\/por-que-empezar-a-calcular-el-share-of-voice-en-tu-clipping\/#primaryimage"},"thumbnailUrl":"https:\/\/www.knewin.com\/wp-content\/uploads\/2024\/03\/Share-of-Voice-1.png","keywords":["an\u00e1lisis de medios","Clipping","m\u00e9tricas de PR","relaciones p\u00fablicas","share of voice","visibilidad de marca"],"articleSection":["Monitoreo de Medios"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.knewin.com\/es\/blog\/por-que-empezar-a-calcular-el-share-of-voice-en-tu-clipping\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.knewin.com\/es\/blog\/por-que-empezar-a-calcular-el-share-of-voice-en-tu-clipping\/","url":"https:\/\/www.knewin.com\/es\/blog\/por-que-empezar-a-calcular-el-share-of-voice-en-tu-clipping\/","name":"\u00bfPor qu\u00e9 empezar a calcular el Share of Voice en tu clipping? - Knewin","isPartOf":{"@id":"https:\/\/www.knewin.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.knewin.com\/es\/blog\/por-que-empezar-a-calcular-el-share-of-voice-en-tu-clipping\/#primaryimage"},"image":{"@id":"https:\/\/www.knewin.com\/es\/blog\/por-que-empezar-a-calcular-el-share-of-voice-en-tu-clipping\/#primaryimage"},"thumbnailUrl":"https:\/\/www.knewin.com\/wp-content\/uploads\/2024\/03\/Share-of-Voice-1.png","datePublished":"2022-04-29T14:11:46+00:00","dateModified":"2025-08-22T18:43:31+00:00","description":"Comprenda la importancia de considerar el share of voice en su estrategia, adem\u00e1s de saber cu\u00e1les son las herramientas para obtenerla.","breadcrumb":{"@id":"https:\/\/www.knewin.com\/es\/blog\/por-que-empezar-a-calcular-el-share-of-voice-en-tu-clipping\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.knewin.com\/es\/blog\/por-que-empezar-a-calcular-el-share-of-voice-en-tu-clipping\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.knewin.com\/es\/blog\/por-que-empezar-a-calcular-el-share-of-voice-en-tu-clipping\/#primaryimage","url":"https:\/\/www.knewin.com\/wp-content\/uploads\/2024\/03\/Share-of-Voice-1.png","contentUrl":"https:\/\/www.knewin.com\/wp-content\/uploads\/2024\/03\/Share-of-Voice-1.png","width":1200,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.knewin.com\/es\/blog\/por-que-empezar-a-calcular-el-share-of-voice-en-tu-clipping\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.knewin.com\/es\/"},{"@type":"ListItem","position":2,"name":"\u00bfPor qu\u00e9 empezar a calcular el Share of Voice en tu clipping?"}]},{"@type":"WebSite","@id":"https:\/\/www.knewin.com\/#website","url":"https:\/\/www.knewin.com\/","name":"Knewin","description":"A maior empresa de tecnologia e dados para gest\u00e3o de reputa\u00e7\u00e3o na Am\u00e9rica Latina.","publisher":{"@id":"https:\/\/www.knewin.com\/#organization"},"alternateName":"Knewin - Tecnologia e dados para gest\u00e3o de reputa\u00e7\u00e3o","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.knewin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.knewin.com\/#organization","name":"Knewin","alternateName":"Knewin - A maior empresa de tecnologia e dados para gest\u00e3o de reputa\u00e7\u00e3o","url":"https:\/\/www.knewin.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.knewin.com\/#\/schema\/logo\/image\/","url":"https:\/\/knewin.com\/wp-content\/uploads\/2025\/01\/Knewin-imagem-home.webp","contentUrl":"https:\/\/knewin.com\/wp-content\/uploads\/2025\/01\/Knewin-imagem-home.webp","width":600,"height":600,"caption":"Knewin"},"image":{"@id":"https:\/\/www.knewin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/knewinoficial\/","https:\/\/x.com\/knewin_","https:\/\/www.instagram.com\/knewinoficial\/","https:\/\/www.linkedin.com\/company\/knewinoficial","https:\/\/www.youtube.com\/@knewinoficial"],"description":"A Knewin foi fundada em 2011 com o prop\u00f3sito de melhorar a sociedade por meio de empresas respons\u00e1veis e comprometidas com os seus p\u00fablicos. Para conquistar esse objetivo, investiu em tecnologias de intelig\u00eancia de dados e intelig\u00eancia artificial para traduzir dados em sentimentos dos stakeholders.","foundingDate":"2011-02-01"},{"@type":"Person","@id":"https:\/\/www.knewin.com\/#\/schema\/person\/ee71f003995c0b672c6a3328797faf1d","name":"Aline Silva","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/802088e385e2ba060dec8e5550a1c1ce2155a18d41cd0ef5553617a3c793967b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/802088e385e2ba060dec8e5550a1c1ce2155a18d41cd0ef5553617a3c793967b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/802088e385e2ba060dec8e5550a1c1ce2155a18d41cd0ef5553617a3c793967b?s=96&d=mm&r=g","caption":"Aline Silva"},"url":"https:\/\/www.knewin.com\/es\/blog\/author\/aline-silva\/"}]}},"_links":{"self":[{"href":"https:\/\/www.knewin.com\/es\/wp-json\/wp\/v2\/posts\/2256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.knewin.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.knewin.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.knewin.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.knewin.com\/es\/wp-json\/wp\/v2\/comments?post=2256"}],"version-history":[{"count":0,"href":"https:\/\/www.knewin.com\/es\/wp-json\/wp\/v2\/posts\/2256\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.knewin.com\/es\/wp-json\/wp\/v2\/media\/22902"}],"wp:attachment":[{"href":"https:\/\/www.knewin.com\/es\/wp-json\/wp\/v2\/media?parent=2256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.knewin.com\/es\/wp-json\/wp\/v2\/categories?post=2256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.knewin.com\/es\/wp-json\/wp\/v2\/tags?post=2256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}