{"id":3834,"date":"2020-05-27T15:02:54","date_gmt":"2020-05-27T18:02:54","guid":{"rendered":"https:\/\/knewin.com\/?p=3834"},"modified":"2024-09-03T19:41:39","modified_gmt":"2024-09-03T22:41:39","slug":"como-aplicar-la-inteligencia-de-mercados-para-adelantarte-a-la-competencia-2","status":"publish","type":"post","link":"https:\/\/www.knewin.com\/es\/blog\/como-aplicar-la-inteligencia-de-mercados-para-adelantarte-a-la-competencia-2\/","title":{"rendered":"\u00bfC\u00f3mo aplicar la inteligencia de mercados para adelantarte a la competencia?"},"content":{"rendered":"\n<p>Estamos en un momento de cambios vertiginosos y constantes y, a medida que los mercados se van modificando, l<strong>as empresas necesitan pensar y actuar r\u00e1pidamente<\/strong>, no solamente para adaptarse y sobrevivir en el d\u00eda a d\u00eda, sino para adelantarse a su competencia y fortalecerse viendo hacia el futuro.<\/p>\n\n\n\n<p>La anticipaci\u00f3n y la estrategia son dos de las razones m\u00e1s importantes por las cuales las empresas trascienden a lo largo del tiempo y toman mejores decisiones de negocio, tal es el caso de <a href=\"https:\/\/www.coca-cola.com.mx\/\" target=\"_blank\" rel=\"noreferrer noopener\">Coca-Cola<\/a>, quien desde hace 133 a\u00f1os est\u00e1 presente en el mundo como una empresa integral que ofrece hidrataci\u00f3n a trav\u00e9s de un portafolio cada vez m\u00e1s amplio de productos.<\/p>\n\n\n\n<p>En este art\u00edculo veremos c\u00f3mo le ayudamos a consolidarse en un mercado especialmente retador a trav\u00e9s de nuestros servicios.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"el-reto\"><strong>El reto<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Coca-Cola sabe que el mercado de bienes de consumo es feroz y que <strong>una buena y eficaz inteligencia de mercado es esencial para conocer y adelantarse<\/strong> a sus competidores, as\u00ed que nos expres\u00f3 su necesidad de contar con un aliado para consolidar su presencia en Brasil, el pa\u00eds m\u00e1s grande de Am\u00e9rica Latina.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"las-herramientas-que-utilizamos-para-la-inteligencia-de-mercados\"><strong>Las herramientas que utilizamos para la inteligencia de mercados<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Le propusimos a Coca-Cola trabajar con <a href=\"https:\/\/knewin.com\/knewin-analytics\/?lang=es\" target=\"_blank\" rel=\"noreferrer noopener\">Knewin Analytics<\/a> , <strong>plataforma para an\u00e1lisis predictivo<\/strong>, con tendencias de mercado, impacto y m\u00e9tricas generales, que ayudan a nuestros clientes a entender su propio posicionamiento competitivo.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"los-resultados\"><strong>Los resultados<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>La inteligencia de mercados realizada mediante <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/knewin.com\/knewin-analytics\/?lang=es\" target=\"_blank\">Analytics<\/a> <\/strong>le permiti\u00f3 a Coca-Cola<strong> detectar un nuevo lanzamiento de su competencia<\/strong> m\u00e1s cercana en Brasil antes de que la campa\u00f1a se lanzara p\u00fablicamente.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/knewin.com\/wp-content\/uploads\/2020\/05\/Apresenta\u00e7\u00e3o-sem-t\u00edtulo-32.png\" alt=\"\" class=\"wp-image-3868\" width=\"720\" height=\"405\"\/><\/figure><\/div>\n\n\n\n<p>Para obtener este resultado,<strong> desarrollamos agentes de recopilaci\u00f3n<\/strong> en los sistemas del Ministerio de Agricultura de Brasil y del Instituto Nacional de Propiedad Intelectual. <\/p>\n\n\n\n<p>Utilizamos los datos recabados despu\u00e9s de esta acci\u00f3n y los arrojados por el <a href=\"https:\/\/knewin.com\/blog\/la-importancia-del-monitoreo-de-medios-en-la-gestion-de-crisis\/?lang=es\" target=\"_blank\" rel=\"noreferrer noopener\">monitoreo de sitios de noticias<\/a> y redes sociales para realizar una verificaci\u00f3n cruzada que nos permiti\u00f3 anticipar el lanzamiento de productos de la competencia.<\/p>\n\n\n\n<p>Si necesitas comenzar o fortalecer tu inteligencia de mercados, puedes acercarte con nosotros. Te damos atenci\u00f3n personalizada y nos adecuamos a tus necesidades espec\u00edficas, no importa el tama\u00f1o de tu empresa o marca. <a href=\"https:\/\/knewin.com\/trial-da-plataforma\/?lang=es\" target=\"_blank\" rel=\"noreferrer noopener\">Aqu\u00ed puedes solicitar un demo de nuestros servicios.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estamos en un momento de cambios vertiginosos y constantes y, a medida que los mercados se van modificando, las empresas necesitan pensar y actuar r\u00e1pidamente, no solamente para adaptarse y sobrevivir en el d\u00eda a d\u00eda, sino para adelantarse a su competencia y fortalecerse viendo hacia el futuro. La anticipaci\u00f3n y la estrategia son dos [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":26044,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1062],"tags":[1401,1403,1400,1402,1199,1404,1399,1165],"class_list":["post-3834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion-de-reputacion","tag-adaptacion-empresarial","tag-analisis-de-competencia","tag-anticipacion-empresarial","tag-decisiones-de-negocio","tag-estrategia-de-mercado-es","tag-fortalecimiento-de-empresa","tag-inteligencia-de-mercados","tag-tendencias-de-mercado-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00bfC\u00f3mo aplicar la inteligencia de mercados para adelantarte a la competencia?<\/title>\n<meta name=\"description\" content=\"Estamos en un momento de cambios vertiginosos y constantes y, a medida que los mercados se van modificando, las empresas necesitan pensar y actuar r\u00e1pidamente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knewin.com\/es\/blog\/como-aplicar-la-inteligencia-de-mercados-para-adelantarte-a-la-competencia-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo aplicar la inteligencia de mercados para adelantarte a la competencia?\" \/>\n<meta property=\"og:description\" content=\"Estamos en un momento de cambios vertiginosos y constantes y, a medida que los mercados se van modificando, las empresas necesitan pensar y actuar r\u00e1pidamente.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knewin.com\/es\/blog\/como-aplicar-la-inteligencia-de-mercados-para-adelantarte-a-la-competencia-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Knewin\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/knewinoficial\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-27T18:02:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-03T22:41:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knewin.com\/wp-content\/uploads\/2024\/03\/Caso-de-exito-\u2022.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"560\" \/>\n\t<meta property=\"og:image:height\" content=\"315\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Aline Silva\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@knewin_\" \/>\n<meta name=\"twitter:site\" content=\"@knewin_\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aline Silva\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/como-aplicar-la-inteligencia-de-mercados-para-adelantarte-a-la-competencia-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/como-aplicar-la-inteligencia-de-mercados-para-adelantarte-a-la-competencia-2\\\/\"},\"author\":{\"name\":\"Aline Silva\",\"@id\":\"https:\\\/\\\/www.knewin.com\\\/#\\\/schema\\\/person\\\/ee71f003995c0b672c6a3328797faf1d\"},\"headline\":\"\u00bfC\u00f3mo aplicar la inteligencia de mercados para adelantarte a la competencia?\",\"datePublished\":\"2020-05-27T18:02:54+00:00\",\"dateModified\":\"2024-09-03T22:41:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/como-aplicar-la-inteligencia-de-mercados-para-adelantarte-a-la-competencia-2\\\/\"},\"wordCount\":399,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/como-aplicar-la-inteligencia-de-mercados-para-adelantarte-a-la-competencia-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knewin.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Caso-de-exito-\u2022.webp\",\"keywords\":[\"adaptaci\u00f3n empresarial\",\"an\u00e1lisis de competencia\",\"anticipaci\u00f3n empresarial\",\"decisiones de negocio\",\"estrategia de mercado\",\"fortalecimiento de empresa\",\"inteligencia de mercados\",\"tend\u00eancias de mercado\"],\"articleSection\":[\"Gesti\u00f3n de Reputaci\u00f3n\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/como-aplicar-la-inteligencia-de-mercados-para-adelantarte-a-la-competencia-2\\\/\",\"url\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/como-aplicar-la-inteligencia-de-mercados-para-adelantarte-a-la-competencia-2\\\/\",\"name\":\"\u00bfC\u00f3mo aplicar la inteligencia de mercados para adelantarte a la competencia?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/como-aplicar-la-inteligencia-de-mercados-para-adelantarte-a-la-competencia-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/como-aplicar-la-inteligencia-de-mercados-para-adelantarte-a-la-competencia-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knewin.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Caso-de-exito-\u2022.webp\",\"datePublished\":\"2020-05-27T18:02:54+00:00\",\"dateModified\":\"2024-09-03T22:41:39+00:00\",\"description\":\"Estamos en un momento de cambios vertiginosos y constantes y, a medida que los mercados se van modificando, las empresas necesitan pensar y actuar r\u00e1pidamente.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/como-aplicar-la-inteligencia-de-mercados-para-adelantarte-a-la-competencia-2\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/como-aplicar-la-inteligencia-de-mercados-para-adelantarte-a-la-competencia-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/como-aplicar-la-inteligencia-de-mercados-para-adelantarte-a-la-competencia-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.knewin.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Caso-de-exito-\u2022.webp\",\"contentUrl\":\"https:\\\/\\\/www.knewin.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Caso-de-exito-\u2022.webp\",\"width\":560,\"height\":315},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/como-aplicar-la-inteligencia-de-mercados-para-adelantarte-a-la-competencia-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfC\u00f3mo aplicar la inteligencia de mercados para adelantarte a la competencia?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.knewin.com\\\/#website\",\"url\":\"https:\\\/\\\/www.knewin.com\\\/\",\"name\":\"Knewin\",\"description\":\"A maior empresa de tecnologia e dados para gest\u00e3o de reputa\u00e7\u00e3o na Am\u00e9rica Latina.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/#organization\"},\"alternateName\":\"Knewin - Tecnologia e dados para gest\u00e3o de reputa\u00e7\u00e3o\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.knewin.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.knewin.com\\\/#organization\",\"name\":\"Knewin\",\"alternateName\":\"Knewin - A maior empresa de tecnologia e dados para gest\u00e3o de reputa\u00e7\u00e3o\",\"url\":\"https:\\\/\\\/www.knewin.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.knewin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/knewin.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Knewin-imagem-home.webp\",\"contentUrl\":\"https:\\\/\\\/knewin.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Knewin-imagem-home.webp\",\"width\":600,\"height\":600,\"caption\":\"Knewin\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knewin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/knewinoficial\\\/\",\"https:\\\/\\\/x.com\\\/knewin_\",\"https:\\\/\\\/www.instagram.com\\\/knewinoficial\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/knewinoficial\",\"https:\\\/\\\/www.youtube.com\\\/@knewinoficial\"],\"description\":\"A Knewin foi fundada em 2011 com o prop\u00f3sito de melhorar a sociedade por meio de empresas respons\u00e1veis e comprometidas com os seus p\u00fablicos. Para conquistar esse objetivo, investiu em tecnologias de intelig\u00eancia de dados e intelig\u00eancia artificial para traduzir dados em sentimentos dos stakeholders.\",\"foundingDate\":\"2011-02-01\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.knewin.com\\\/#\\\/schema\\\/person\\\/ee71f003995c0b672c6a3328797faf1d\",\"name\":\"Aline Silva\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/802088e385e2ba060dec8e5550a1c1ce2155a18d41cd0ef5553617a3c793967b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/802088e385e2ba060dec8e5550a1c1ce2155a18d41cd0ef5553617a3c793967b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/802088e385e2ba060dec8e5550a1c1ce2155a18d41cd0ef5553617a3c793967b?s=96&d=mm&r=g\",\"caption\":\"Aline Silva\"},\"url\":\"https:\\\/\\\/www.knewin.com\\\/es\\\/blog\\\/author\\\/aline-silva\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u00bfC\u00f3mo aplicar la inteligencia de mercados para adelantarte a la competencia?","description":"Estamos en un momento de cambios vertiginosos y constantes y, a medida que los mercados se van modificando, las empresas necesitan pensar y actuar r\u00e1pidamente.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.knewin.com\/es\/blog\/como-aplicar-la-inteligencia-de-mercados-para-adelantarte-a-la-competencia-2\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfC\u00f3mo aplicar la inteligencia de mercados para adelantarte a la competencia?","og_description":"Estamos en un momento de cambios vertiginosos y constantes y, a medida que los mercados se van modificando, las empresas necesitan pensar y actuar r\u00e1pidamente.","og_url":"https:\/\/www.knewin.com\/es\/blog\/como-aplicar-la-inteligencia-de-mercados-para-adelantarte-a-la-competencia-2\/","og_site_name":"Knewin","article_publisher":"https:\/\/www.facebook.com\/knewinoficial\/","article_published_time":"2020-05-27T18:02:54+00:00","article_modified_time":"2024-09-03T22:41:39+00:00","og_image":[{"width":560,"height":315,"url":"https:\/\/www.knewin.com\/wp-content\/uploads\/2024\/03\/Caso-de-exito-\u2022.webp","type":"image\/webp"}],"author":"Aline Silva","twitter_card":"summary_large_image","twitter_creator":"@knewin_","twitter_site":"@knewin_","twitter_misc":{"Escrito por":"Aline Silva","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.knewin.com\/es\/blog\/como-aplicar-la-inteligencia-de-mercados-para-adelantarte-a-la-competencia-2\/#article","isPartOf":{"@id":"https:\/\/www.knewin.com\/es\/blog\/como-aplicar-la-inteligencia-de-mercados-para-adelantarte-a-la-competencia-2\/"},"author":{"name":"Aline Silva","@id":"https:\/\/www.knewin.com\/#\/schema\/person\/ee71f003995c0b672c6a3328797faf1d"},"headline":"\u00bfC\u00f3mo aplicar la inteligencia de mercados para adelantarte a la competencia?","datePublished":"2020-05-27T18:02:54+00:00","dateModified":"2024-09-03T22:41:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.knewin.com\/es\/blog\/como-aplicar-la-inteligencia-de-mercados-para-adelantarte-a-la-competencia-2\/"},"wordCount":399,"publisher":{"@id":"https:\/\/www.knewin.com\/#organization"},"image":{"@id":"https:\/\/www.knewin.com\/es\/blog\/como-aplicar-la-inteligencia-de-mercados-para-adelantarte-a-la-competencia-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.knewin.com\/wp-content\/uploads\/2024\/03\/Caso-de-exito-\u2022.webp","keywords":["adaptaci\u00f3n empresarial","an\u00e1lisis de competencia","anticipaci\u00f3n empresarial","decisiones de negocio","estrategia de mercado","fortalecimiento de empresa","inteligencia de mercados","tend\u00eancias de mercado"],"articleSection":["Gesti\u00f3n de Reputaci\u00f3n"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.knewin.com\/es\/blog\/como-aplicar-la-inteligencia-de-mercados-para-adelantarte-a-la-competencia-2\/","url":"https:\/\/www.knewin.com\/es\/blog\/como-aplicar-la-inteligencia-de-mercados-para-adelantarte-a-la-competencia-2\/","name":"\u00bfC\u00f3mo aplicar la inteligencia de mercados para adelantarte a la competencia?","isPartOf":{"@id":"https:\/\/www.knewin.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.knewin.com\/es\/blog\/como-aplicar-la-inteligencia-de-mercados-para-adelantarte-a-la-competencia-2\/#primaryimage"},"image":{"@id":"https:\/\/www.knewin.com\/es\/blog\/como-aplicar-la-inteligencia-de-mercados-para-adelantarte-a-la-competencia-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.knewin.com\/wp-content\/uploads\/2024\/03\/Caso-de-exito-\u2022.webp","datePublished":"2020-05-27T18:02:54+00:00","dateModified":"2024-09-03T22:41:39+00:00","description":"Estamos en un momento de cambios vertiginosos y constantes y, a medida que los mercados se van modificando, las empresas necesitan pensar y actuar r\u00e1pidamente.","breadcrumb":{"@id":"https:\/\/www.knewin.com\/es\/blog\/como-aplicar-la-inteligencia-de-mercados-para-adelantarte-a-la-competencia-2\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.knewin.com\/es\/blog\/como-aplicar-la-inteligencia-de-mercados-para-adelantarte-a-la-competencia-2\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.knewin.com\/es\/blog\/como-aplicar-la-inteligencia-de-mercados-para-adelantarte-a-la-competencia-2\/#primaryimage","url":"https:\/\/www.knewin.com\/wp-content\/uploads\/2024\/03\/Caso-de-exito-\u2022.webp","contentUrl":"https:\/\/www.knewin.com\/wp-content\/uploads\/2024\/03\/Caso-de-exito-\u2022.webp","width":560,"height":315},{"@type":"BreadcrumbList","@id":"https:\/\/www.knewin.com\/es\/blog\/como-aplicar-la-inteligencia-de-mercados-para-adelantarte-a-la-competencia-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.knewin.com\/es\/"},{"@type":"ListItem","position":2,"name":"\u00bfC\u00f3mo aplicar la inteligencia de mercados para adelantarte a la competencia?"}]},{"@type":"WebSite","@id":"https:\/\/www.knewin.com\/#website","url":"https:\/\/www.knewin.com\/","name":"Knewin","description":"A maior empresa de tecnologia e dados para gest\u00e3o de reputa\u00e7\u00e3o na Am\u00e9rica Latina.","publisher":{"@id":"https:\/\/www.knewin.com\/#organization"},"alternateName":"Knewin - Tecnologia e dados para gest\u00e3o de reputa\u00e7\u00e3o","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.knewin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.knewin.com\/#organization","name":"Knewin","alternateName":"Knewin - A maior empresa de tecnologia e dados para gest\u00e3o de reputa\u00e7\u00e3o","url":"https:\/\/www.knewin.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.knewin.com\/#\/schema\/logo\/image\/","url":"https:\/\/knewin.com\/wp-content\/uploads\/2025\/01\/Knewin-imagem-home.webp","contentUrl":"https:\/\/knewin.com\/wp-content\/uploads\/2025\/01\/Knewin-imagem-home.webp","width":600,"height":600,"caption":"Knewin"},"image":{"@id":"https:\/\/www.knewin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/knewinoficial\/","https:\/\/x.com\/knewin_","https:\/\/www.instagram.com\/knewinoficial\/","https:\/\/www.linkedin.com\/company\/knewinoficial","https:\/\/www.youtube.com\/@knewinoficial"],"description":"A Knewin foi fundada em 2011 com o prop\u00f3sito de melhorar a sociedade por meio de empresas respons\u00e1veis e comprometidas com os seus p\u00fablicos. Para conquistar esse objetivo, investiu em tecnologias de intelig\u00eancia de dados e intelig\u00eancia artificial para traduzir dados em sentimentos dos stakeholders.","foundingDate":"2011-02-01"},{"@type":"Person","@id":"https:\/\/www.knewin.com\/#\/schema\/person\/ee71f003995c0b672c6a3328797faf1d","name":"Aline Silva","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/802088e385e2ba060dec8e5550a1c1ce2155a18d41cd0ef5553617a3c793967b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/802088e385e2ba060dec8e5550a1c1ce2155a18d41cd0ef5553617a3c793967b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/802088e385e2ba060dec8e5550a1c1ce2155a18d41cd0ef5553617a3c793967b?s=96&d=mm&r=g","caption":"Aline Silva"},"url":"https:\/\/www.knewin.com\/es\/blog\/author\/aline-silva\/"}]}},"_links":{"self":[{"href":"https:\/\/www.knewin.com\/es\/wp-json\/wp\/v2\/posts\/3834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.knewin.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.knewin.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.knewin.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.knewin.com\/es\/wp-json\/wp\/v2\/comments?post=3834"}],"version-history":[{"count":0,"href":"https:\/\/www.knewin.com\/es\/wp-json\/wp\/v2\/posts\/3834\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.knewin.com\/es\/wp-json\/wp\/v2\/media\/26044"}],"wp:attachment":[{"href":"https:\/\/www.knewin.com\/es\/wp-json\/wp\/v2\/media?parent=3834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.knewin.com\/es\/wp-json\/wp\/v2\/categories?post=3834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.knewin.com\/es\/wp-json\/wp\/v2\/tags?post=3834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}