Laura Martins, Author at Knewin

media monitoring

4 reasons to do real-time media monitoring

Crisis management

Crisis management: how to react to the negative scenario based on data

Crisis management: 4 reasons for brands to position themselves

How to elaborate a communication strategy?

agencia de monitoreo de noticias

5 advantages of a media monitoring service for your agency

public relations

4 essential metrics or indicators for your Public relations strategy

media valuation

Media Valuation: How it works in different media

roi

Why do you need to measure the ROI of communication?

roi

Agency or client: who should measure the ROI of communication?

ROI in press relations: understand how to apply the calculation

roi

5 Ways to Calculate ROI in Public Relations

measure results

Why does public relations need to measure results?

media valuation

Is Media Valuation Still Relevant in the Digital Age?

roi

What are the challenges of measuring communication ROI?

spontaneous media

5 metrics to measure spontaneous media in the press

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