5 advantages of a media monitoring service for your agency

agencia de monitoreo de noticias

Since the middle of the last century, agencies of all kinds began to proliferate in the business sector. Large companies realized the benefits of leaving their reputation, identity, brand voice and even crisis management in the hands of specialized professionals. 

Remember the Mad Men? Sterling Cooper and McCann were a great example of the rise of these “new” agencies that, to this day, continue to be important for the innovation of many brands and companies around the world.

However, with the arrival of the new millennium and digitalization, the agencies themselves began to have their own needs, leading them to request the services of even more specialized professionals.

System and network maintenance, process optimization, performance analysis, security and cloud-based software are some of the most common needs today.

And just like last century, it is now advertising, media and PR agencies that have realized the benefits of turning to other agencies for smart solutions such as:

  • Measure the performance and impacts of your campaigns with precision.
  • Digitize and automate your processes. 
  • Know the return on your work. 
  • Create campaigns with a more strategic vision based on millions of data.
  • Develop your own market intelligence.

In this sense, agencies such as media and social media monitoring agencies have gradually positioned themselves as a strategic ally for the world’s largest companies, thanks to their specialization in meeting specific needs.

Although it is something that can be implemented “in house” or through a freelancer, the truth is that working hand in hand with an agency brings numerous advantages, among which the following stand out:

1. Personalized attention to your needs

Just like a traditional one, agencies from companies like Knewin work closely with their clients to meet each of their news and information search needs in traditional and digital media.

A highly specialized team can guide companies and communication professionals towards the best practices of media monitoring, and consequently, bring more than satisfactory results.

2. State of the art technology in an accessible way 

Another great advantage of having these services is the access that companies have to the best technology for information search and analysis. 

Using tools such as Knewin Monitoring, for example, clients can monitor vehicles online, print, radio and television with the inclusion of new sources quickly, plus retroactive searches of up to 6 months and filters so that the result is exactly what they want.

3. Bidirectional analysis 

Likewise, the most advanced monitoring companies, such as Knewin, have the peculiarity of analyzing news and campaign reports both qualitatively and quantitatively, which gives companies much deeper insights to optimize their campaigns or avoid a brand crisis.

4. Extensive national and international media networks

On the other hand, Knewin News not only allows you to further customize your news monitoring through unlimited keyword search filters, but also has the most extensive media network in Latin America, with more than one million online, radio, print and television sources to guarantee an extensive and professional news search; all in real time.

Last but not least, monitoring agencies make it easier for companies and clients to automate the creation of intelligent reports for increasingly agile and accurate decision making, allowing them to focus on more impactful tasks and less time on manual report generation. 

Results reports are also generated based on the preferences and needs of your customers.

Definitely, having the support of a media monitoring agency is a good way to optimize your agency’s processes. If you want to learn more about the services that Knewin can offer your organization, contact one of our professionals to start using technology to your advantage.