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Competitive strategy: how to use media monitoring to your advantage

Thinking about competitive strategy is essential for companies to conquer their market. But to ensure this desired advantage, it

Social media monitoring is an essential element for companies. In an increasingly data-driven culture, gathering information about your audience

In times of social media, fake news and the high flow of information, crisis management is an important issue

Crisis management is fundamental for the brand to have the least damage – financial and reputational – possible when

Communication strategy is still a very sensitive point when it comes to the gap between what is planned and

Since the middle of the last century, agencies of all kinds began to proliferate in the business sector. Large

Although communication and public relations are not exact disciplines like physics or mathematics, it is also true that having

The release, a partner of public relations professionals, has the potential to impact the visibility of companies. And media