Competitive strategy: how to use media monitoring to your advantage
Thinking about competitive strategy is essential for companies to conquer their market. But to ensure this desired advantage, it
Thinking about competitive strategy is essential for companies to conquer their market. But to ensure this desired advantage, it
Social media monitoring is an essential element for companies. In an increasingly data-driven culture, gathering information about your audience
In times of social media, fake news and the high flow of information, crisis management is an important issue
Crisis management is fundamental for the brand to have the least damage – financial and reputational – possible when
Communication strategy is still a very sensitive point when it comes to the gap between what is planned and
Since the middle of the last century, agencies of all kinds began to proliferate in the business sector. Large
Although communication and public relations are not exact disciplines like physics or mathematics, it is also true that having
The release, a partner of public relations professionals, has the potential to impact the visibility of companies. And media
Whenever you need to calculate the financial success or failure of an action, ROI is involved. Also known as
The ROI (Return on Investment) is fundamental to measure the success of an action or communication campaign. After all,
ROI in press relations or consulting and in areas such as marketing is a simple calculation. Simply subtract the
Measuring communication results is not always an easy task, as it involves individualized issues such as market positioning and