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Latest stories and insights

Competitive strategy

Competitive strategy: how to use media monitoring to your advantage

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media monitoring

4 reasons to do real-time media monitoring

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Crisis management

Crisis management: how to react to the negative scenario based on data

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Crisis management: 4 reasons for brands to position themselves

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How to elaborate a communication strategy?

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agencia de monitoreo de noticias

5 advantages of a media monitoring service for your agency

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public relations

4 essential metrics or indicators for your Public relations strategy

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media valuation

Media Valuation: How it works in different media

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roi

Why do you need to measure the ROI of communication?

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roi

Agency or client: who should measure the ROI of communication?

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ROI in press

ROI in press relations: understand how to apply the calculation

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roi

5 Ways to Calculate ROI in Public Relations

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