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Why do you need to measure the ROI of communication?

Whenever you need to calculate the financial success or failure of an action, ROI is involved. Also known as

The ROI (Return on Investment) is fundamental to measure the success of an action or communication campaign. After all,

ROI in press relations or consulting and in areas such as marketing is a simple calculation. Simply subtract the

Measuring communication results is not always an easy task, as it involves individualized issues such as market positioning and

Reputation is the most valuable asset of brands, something that, for more than a century, has been associated with

One of the responsibilities of a public relations person is to measure the results of a company’s campaigns, image,

There are some challenges in measuring the ROI (return on investment) of certain communication actions. Thus, to evaluate the

Spontaneous media, or earned media, is the organic mention of a brand in the media. To measure the reach